Today Is Art Day Launches a Frida Kahlo Action Figure on Kickstarter
May 10, 2017

A new way to engage with one of history’s most renowned artists

Quebec City (May 8, 2017) Today Is Art Day, a popular online arts community, has launched a Kickstarter campaign to fund a Frida Kahlo action figure. Frida is one of the most recognizable artist’s the world over. Fans will be able to support the campaign until June 7, 2017 at

Standing at 5 inches tall, the Frida Kahlo action figure features a monkey, a scented rose hairband, and removable surrealist heart. The figurine is crafted carefully with the artist’s signature details and arrives in packaging that conveys unique facts about her work and history. The Frida Kahlo Corporation endorses this project.

The funding goal for this project is CA $20,000 and there are seven different reward levels for contributors. Backers can pledge for a figurine by selecting the “Frida Kahlo: the Icon,” reward at CA $30 (around $22.50 USD).

David Beaulieu, CEO and Founder of Today Is Art Day said, “I’m thrilled to launch this campaign and hopefully add Frida Kahlo to our Art History Heroes collection. She was an incredible, groundbreaking artist. This figurine will help raise awareness around her work, story and personality.”

Today Is Art Day collaborated with the Frida Kahlo Corporation that owns the rights to the brand name worldwide. Beatriz Alvarado, head of international affairs at the Frida Kahlo Corporation relays, “We’re dedicated to educating, sharing and preserving Frida Kahlo’s art, image and legacy. This Frida Kahlo action figure project aligns with our mission and so we choose to support it.”


About Today Is Art Day
Today Is Art Day’s mission is to make art and art history more fun and accessible to a wider audience. It was founded in 2014 as an art history social media feed on Instagram, Twitter and Facebook. Every day, a new story about an artist or an artwork is shared among the community of more than 60,000 art enthusiasts.  In 2017, Today Is Art Day successfully funded a Vincent van Gogh action figure on Kickstarter, accomplishing the first milestone of its Art History Heroes collection of artist action figures.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments »

Leave a Comment