Today is Take Your Action Figure To Work Day 2015!
March 6, 2015

Following a successful launch in 2014, Action Figure Work Day has set Friday, March 6th 2015, as the second annual Take Your Action Figure To Work Day.
Take Your Action Figure To Work Day began when Randy Ham brought a Teen Titans Raven variant to work with him and posted a few photos of her in his office. He got so many positive responses, he decided to do it again, and see how many other people would participate.  With only 3 days to prepare, he set Friday, March 7th, 2014 as Take Your Action Figure To Work.
People were encouraged to bring an action figure to work and post pics on social media using the #actionfigureworkday. Online invites were sent out, event pages were set up, and texts were furiously typed. Within a day, the event was picked up by a couple of news outlets, blogs, and several retailers and toy companies (Hastings Entertainment, NECA Toys, My Face On A
Figure, and others).

By the evening of March 6th, tweets with the hashtag started coming in from Singapore and New Zealand. All day, from all over the world, social media was full of pictures of action figures
at work.
This year, Action Figure Work Day revamped with a new logo, a streamlined hashtag, #afwd2015, and a new website ( The campaign has also enlisted the
help of My Face On A Figure, so that participants can purchase a customized action figure of themselves through a link on the Action Figure Work Day website.


‘The goal of #afwd2015 is simply to share a love of action figures and pop culture across the web,’ says founder, Randy Ham, ‘We just wanted to create a social media holiday like no other.’

Twitter: @AFWorkDay
Hashtag: #afwd2015

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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