LAUNCH MARKS THE FIRST EVER COLLECTION FEATURING TOKIDOKI CHARACTERS AND A PROFESSIONAL SPORTS LEAGUE’S LOGOS
Co-Branded Headwear, Apparel, Plush Toys, Tech Accessories, Stationery, Drinkware, Bags and Novelty Trinkets to Hit Stores this Spring
Los Angeles, Calif. –April 1, 2014 – tokidoki, the pop culture brand meaning “sometimes” in Japanese, proudly announces that it has teamed up with Major League Baseball Properties (MLBP) to have select licensees introduce a collection of innovative, fashion forward products for sports fans. This marks the first ever professional sports licensing collection for tokidoki. The program will launch at the start of the 2014 MLB season with the World Series Champion Boston Red Sox, Los Angeles Dodgers, New York Yankees and San Francisco Giants and will incorporate the Seattle Mariners, Detroit Tigers, Texas Rangers, San Diego Padres, Chicago Cubs, Chicago White Sox, New York Mets, and Philadelphia Phillies throughout this season. Additionally, more teams will be introduced within the 2015 season.
The new line will include tokidoki artwork created exclusively for the collaboration and will be featured on a wide range of products including headwear, apparel, bags, drinkware, plush, tech accessories, stationery and assorted novelties. This wide-ranging line of merchandise and accessories will feature baseball themed tokidoki characters combined with MLB team logos and colors.
To produce the line, MLB and tokidoki worked with key MLB licensees including Bleacher Creatures, Boelter, Concept One Accessories, Coveroo, National Design, New Era, and Pro Specialties Group.
Creative Director, Simone Legno says, “As an Italian living in the United States, it has always been an ambition to collaborate with ‘America’s favorite pastime’ – baseball. To have our favorite tokidoki characters come to life on MLB products is a dream come true.”
“We are thrilled to combine the excitement of baseball with the imaginative designs of tokidoki, to mark their first ever professional sports themed line of products,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. “tokidoki’s style and artistic flair is unique and unparalleled, and by bringing together top MLB licensees across various merchandise and accessory categories, we are able to launch a true collaboration to bring very special offerings to our fans. Simply, there is nothing else out there in the market quite like this right now.”
The collection will launch with a limited product assortment in Spring 2014 to coincide with the start of the 2014 MLB season, and a full rollout will follow later this year. The collection is being rolled out throughout the season on mlb.com and tokidoki.it. Additional updates for individual product categories and updated store information will continue to be available.
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a frequent speaker and exhibitor throughout the world at museums, universities, conferences and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others. For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at www.tokidoki.it.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
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