September 23, 2013


Los Angeles, Calif. – September 23, 2013 – tokidoki, the global pop culture brand, is thrilled to introduce its newest character to the tokidoki family.  Collaborating with The Peggy Guggenheim Collection in Venice, Italy; ‘Cappuccino’ is a limited edition vinyl sculpture.

Cappuccino was launched at an exclusive event September 12 held at Peggy Guggenheim’s former home, Pallazzo Venier dei Leoni, on the Grand Canal in Venice, now the museum which houses Ms. Guggenheim’s personal collection.   Cappuccino is a Lhasa Apso puppy representing Ms. Guggenheim’s favorite breed of dog.  He is vinyl, 12” with adjustable legs and tail, and evokes the essence of the Peggy Guggenheim Collection and the city of Venice.  Cappuccino is represented on a pedestal floating in “water,” with an adornment in the form of the head of a lion which references the architectural decoration of Palazzo Venier dei Leoni.  His outstretched arms recall those of Marino Marini’s Angel of the City (a work of art located on the museum’s terrace facing the Grand Canal).  In addition, printed on his tee-shirt is an image of the butterfly sunglasses designed for (and made famous by) Peggy Guggenheim by the artist Edward Melcarth.


Simone Legno, designer and creative director of Tokidoki, states “I am honored to have collaborated with the Peggy Guggenheim Collection, a highly prestigious institution on the international stage of modern and contemporary art.”  To celebrate this historic collaboration, Legno has produced a colourful video-animation directed by Loris Lai.


Cappuccino will be on sale in the museum shops, in the tokidoki flagship store in Los Angeles, online at, and in a limited number of selected retailers world-wide. An original t-shirt inspired by the new toy has been designed specifically for the occasion.  MSRP for the toy is $150.00 and the tee-shirt is $28.00; both available now.


About tokidoki®

tokidoki, which translates to “sometimes” in Japanese, is a globally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand.  tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.  Simone Legno, tokidoki’s Creative Director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures.   As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more.   As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others.  For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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