July 1, 2013


TokiKarlLLos Angeles, Calif. – July 1, 2013 – tokidoki, the global pop culture brand, is thrilled to introduce its newest look-alike KARL LAGERFELD statuette to the tokidoki x KARL LAGERFELD collection.  Coined “Mr. Choupette,” this limited-edition figurine features Mr. Lagerfeld and his beloved cat, Choupette. The partnership also includes an apparel and accessory collection debuting exclusively at NET-A-PORTER.COM.

Mr. Choupette joins the previously released Lagerfeld figurines; Mr. Jeans and Mr. Black, however this is the first time his pet has been included in the coveted tokidoki collectables.

Also for the first time is a tokidoki x KARL LAGERFELD apparel and accessories collection set to debut exclusively at NET-A-PORTER with an MSRP range of $50.00 – $200.00 starting July 3.  “I am very flattered that I have become a ‘tokidoki,’” says Karl Lagerfeld. “I have always loved them and I am very happy to be one of them.”

Produced by tokidoki, the KARL LAGERFELD limited edition figurines will be available for $200.00 at the tokidoki flagship store in Los Angeles and at beginning July 12, 2013.   The apparel and accessories are produced by KARL LAGERFELD, and along with the figurines, will be available at NET-A-PORTER.COM beginning July 3.

To promote the entire collection, tokidoki designer Simone Legno with direction from Loris Lai has created a 90 second animation strip, featuring the adventures of Karl Lagerfeld and his cat Choupette.  A preview launched June 26, with full animation debuting July 3 via the Karl Lagerfeld YouTube channel –

About tokidoki®

tokidoki, which translates to “sometimes” in Japanese, is a globally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand.  tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.  Simone Legno, tokidoki’s Creative Director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures.   As a result of Legno’s unique talent and creativity, tokidoki has grown exponentially. Legno has become a sought-after speaker and exhibitor throughout the world at museums, universities, conferences and more.   As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others.  For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at



Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern approach to distribution, an innovative digital strategy and a global 360-degree vision that reflects the designer’s own style and soul.   The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories. The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods. These collections are further complemented by LAGERFELD, a line of casual but refined urban menswear. In 2014, the portfolio will grow further with the addition of premium fragrances for men and women.


Creative to his core and passionately interested in the world around him, Karl Lagerfeld works with a variety of prestigious brands on high-profile projects. His collaborations have included designing a footwear capsule collection for Melissa, accessories for S.T. Dupont and VIP helicopters for Agusta.   KARL LAGERFELD is distributed at select wholesale locations worldwide, and is continuously expanding its global retail presence to secure its position as one of the world’s leading lifestyle brands. Headquartered in Paris’ Saint-Germain-des-Prés district, the KARL LAGERFELD company has been in the portfolio of Apax Partners, a British investment fund, since 2006.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.