December 6, 2012

Unicorno Series 2 and First-Ever Donutella Mini Plush


Los Angeles, Calif. – December 4, 2012 – tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to release its second series of Unicornos and the first-ever collection of Donutella & Her Sweet Friends Mini-Plush.

tokidoki fans have been waiting for the second series of the beloved Unicornos and will be thrilled to see some of the new additions such as Sakura – the Geisha Unicorno and the first ever rocking Unicorno – Rodeo.  Each one is 2” PVC sold in a blind box promoting collectability of all 11 characters.  MSRP is $7.95

Donutella and her sweet friends come to life for the first time as 4” fabric plush.  Each character has a loop so they can easily attach to backpacks and go anywhere.  Each is sold in a blind box with a suggested retail of $9.95.

Both series will be available at specialty stores nationwide, tokidoki stores, and


About tokidoki®

tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold.  Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl

Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others. tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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