June 17, 2008

Hurley, NY (June 16, 2008) – TONNER today announced the world premier launch of one of the gaming industry’s most recognized personality as a TONNER CHARACTER FIGURE at Wizard World Chicago in TONNER booth #1012.

The newest TONNER CHARACTER FIGURE will debut on June 26, 2008 at Wizard World Chicago to an audience of approximately 68,000 attendees.  “I am sworn to secrecy,” insists Robert Tonner, CEO of TONNER.  “I will not reveal what we are about to release but I will tell you it is very exciting!  And it’s a new direction for us in terms of the type of character!”  

“Not only are we launching a new character with a unique head sculpt, we’re also introducing a new body sculpt as well,” Tonner added.   

The initial 100 pieces of the premier edition have been rushed in for the show according to Tonner.  “They are the first pieces from our first ever production run of this new character,” Tonner explained.  “We wanted to do something special for the Wizard World attendees by making this character available to them before anyone else could get their hands on her.”

“I can say this,” Tonner continued.  “We did everything we could to capture the spirit and essence of one of most adventurous and well-known characters in the gaming world; a powerfully independent heroine, and a true legend.”

The unnamed character will be exclusively available via this summer.

About Tonner Company

Headquartered in Hurley, New York, Tonner Doll Company, Inc. develops and markets high quality collectible Character Figures such as HARRY POTTER , DC STARS and PIRATES OF THE CARIBBEAN.

TONNER CHARACTER FIGURES is a trademark of the Tonner Doll Company, Inc.

About Wizard

Wizard Entertainment is the industry leader in the comic book and collectibles market that publishes Wizard: The Magazine of Comics, Entertainment and Pop Culture, ToyFare: The Toy Magazine and Anime Insider, as well as Toy Wishes: The Ultimate Guide to Family Entertainment and Special Operations. Wizard’s publications have a monthly national readership of more than two million and are currently sold in 25 countries and five languages. Wizard World, the convention division of Wizard Entertainment, is a four city tour that brings the best in comics, film, television, anime and collectibles to Los Angeles, Philadelphia, Chicago and Texas. is the online for all of Wizard’s publications and its content spans the full range of Wizard’s pop culture subject manner. For the latest news of interest to readers of all Wizard publications, Wizard Universe can be found online at


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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