Tonner Gets into the Action with Lady Action
November 5, 2013

Captain Action Line Expands

New York, N.Y. (November 5, 2013) – Captain Action Enterprises is pleased to announce that Tonner Doll Company, Inc., world-renowned in the high-end collectibles industry, is developing a new Lady Action 16” inch collectible doll.

The new Lady Action doll will be shown in February at New York Toyfair and will be introduced at the Tonner Collectors Convention, May 2014.

“For a long time, we’ve been in awe of the gorgeous collectibles from Tonner, “ said Joe Ahearn, co-founder of Captain Action Enterprises. “We’re so excited to partner with them to bring Lady Action to the marketplace.”


Lady Action was introduced in 2007 as part of the Captain Action line. The British super-spy is in reality Niki Sinclair, daughter of an adventurer and now part of the A.C.T.I.O.N. Directorate international spy organization. She is scheduled to appear in the upcoming Captain Action comic series, Codename:Action, published by Dynamite Entertainment and Captain Action: The Animated Series, currently in development with Gang of Seven Animation.

“I’m a fan of Captain Action and then, of course, Lady Action and I’m delighted to be working on this project,” said Robert Tonner, CEO of Tonner Doll Company, Inc. “I believe our collectors will love this version of Lady Action and I hope this will be just the start of a long relationship with Captain Action Enterprises.”

While this collectible doll is not part of the current Captain Action line of 1/6 scale figures and costumes, plans do call for a Lady Action 11 1⁄2” figure in the future.

Tonner’s Lady Action doll recently debuted at the New York Comic Convention in New York’s Javits Center. The doll will be made available to fans and collectors in comic shops nationwide, online retailers and in May, 2014.


About Captain Action Enterprises

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain ActionTM can be found as toys, comic books, novels, statues, T-shirts, mugs, model kits and I.D. cases. Additional properties include the Dr. EvilTM, Lady ActionTM, Action Boy, Khem, The ZeroidsTM and Savage BeautyTM. For additional information, please contact Ed Catto at

Captain Action, Lady Action, The Zeroids and related characters are ©2013 and TM Captain Action Enterprises, LLC. For more information, please visit

About Tonner

Headquartered in Kingston, New York, the Tonner Doll Company, Inc. develops and markets high quality collectible dolls like Betsy McCall®, Effanbee® Dolls, and the popular Tyler Wentworth® and AntoinetteTM line fashion dolls, as well as other licensed characters, including TWILIGHT, PIRATES OF THE CARIBBEAN, DISNEY, GONE WITH THE WIND, THE WIZARD OF OZ, HARRY POTTERTM, as well as DC STARS and MARVEL UNIVERSE Super Hero Character FiguresTM inspired by the world of comics.

For more information, please visit

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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