Toy Fair 1999 – Part 3 – The Show.
February 3, 2009


Part three of my Toy Fair adventure 10 years ago.
To recap, in part 1, we covered how I had made a deal with a local paper to provide a story for them in exchange for credentials to get in.
In part 2, we covered preparing for the show.
Now its time for the show.

OK, I’m cheating here.  I’m looking at the article for details…


Hasbro has their own showroom in a separate building down the street.  Giant Tonka trucks and Teletubbies.  A Nerf shooting range where you can actually try out the new guns.  Barney and Star Wars are big deals that year.  Storm Troopers you could take your picture with (the picture the newspaper ran with my story was better than that, more on that later.  It was the year of Hasbro’s 6" DC heroes.  It was cool to see Shazam I recall.  Transformers is in the Beast Wars era.  Oh yeah, the "press packet", a parting gift which "weighed a ton."  While hunting for a Nerf picture for this paragraph, I ran across a cool site:


My arrival at Lego happened to be just in time for a demonstration of their new Mind Storms robot programming system.  This is used today by many middle schools in the FIRST Lego League competitions.  Back then it was brand new.  And standing there, beside the reporter for Reuters News service, I got the lowdown on the fact that Lego was having difficulty convincing their buyers and final customers that this product was actually for kids.  Over half of sales were going to adult men.


Spawn headlines McFarlane’s showroom, but there is plenty of other stuff too.  Austin Powers, the Beatles, Metal Gear Solid, Movie Maniacs and Rat Fink.  Picture from:


Playmates lived up to their name.  Not as a toy company, the other kind.  Their spokesperson for Tomb Raider was a model dressed as Lora Croft.  It was my picture posed with her that made the paper.  Excellent choice if I may say so myself.  I must note here that I also reported the end of the 4 1/2 " Star Terk line.


And Toy Biz makes 5.  Wrestling was their new big thing that year.  Spider-man, X-Men, and other Marvel figures were in abundance.  Uhm, no.  Looks like my report says X-men were not shown.  I guess their line was over.  Wrestling had taken over.

But the day is not over yet.  I take a chance on another showroom.  Oddz On says Yes.  Their big items for the year are Koosh balls and the Vortex rocket.

I managed to get through 6 showooms.  And yes, my feet were killing me.

Erik "Superfriend" Skov
"Gathered together from the four corners of the universe." Oh, wait, that's the show, not me. Erik "SuperFriend" Skov never actually got to appear on the show, although he did watch it every week. Erik spent 6 years working for Hasbro in Pawtucket, RI before leaving for a job that paid more (Why else would a collector leave the company that was making Star Wars, Transformers, and while I was there Batman). I used to post all over the net. These days I tend to hang my hat at AFI.
Read other articles by Erik "Superfriend" Skov.




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