Toy Fair 2006
February 20, 2006

Well, it’s that time of the year again: no, not Valentine’s Day! But TOY FAIR 2006, where all the goodies for most of the year are unveiled to a greedy public anxious to buy the latest and greatest gadgets for their kiddies. But for us, the fanatics, Toy Fair is a bright and shiny wonderland full of mystery, magic, and wonder. I wonder what we’ll see?

Come along, then, and find out. 2005 was a transitional year for toys- Toys R Us, KB Toys, and the Musicland chain all had financial difficulties, leading to a smaller pool of reatilers to purchase toys from, as well as fatally crippling companies like the much-loved Palisades Toys. Will 2006 bring light to these sad tidings, or will our last refuge be at the doors of Wal-Mart with the Hot Wheels collectors? A possible hint of things to come was the surprising aquisition of the Marvel license by Hasbro. More on that in our coverage below. And is Toys R US on the upswing finally, now that the man behind Target’s success has taken the reins?

So join us as we take a look at what’s in store for the new year (at least until SDCC 2006 rolls around). Daniel is in NY getting the scoops, Jason is back at the ranch putting it all together, and Dare, Mike, and Ryan are hanging out in our new CHAT waiting to discuss it all with you! (You must be registered in the forum to use the chat.) And below the company icons down there we added some nifty pictures of the snowstorm in NY!

Click here to check out all of AFi’s coverage!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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