Toy Fair 2011 Welcomes Surge in International Buyers, Licensors and Entertainment Executives
February 25, 2011

New York, NY | February 22, 2011 – (Virtual Press Office) – More than 25,000 players in the global toy industry flocked to the 108th American International Toy Fair last week to scout out 100,000+ innovative products on display, while exhibitors garnered worldwide media exposure and struck business deals across 360,000 net square feet of exhibit space at the Jacob K. Javits Center in New York City.

The largest toy tradeshow in the western hemisphere, Toy Fair 2011 (Feb. 13-16) welcomed 10,305 buyers from 91 countries, and saw year-to-date increases in attendance across the board, including overall attendance (excluding guests) (+2%; 15,335), international attendance (+17%; 2,299), international buyers (+8%; 1,534) and manufacturer’s reps (+19%; 1,933).

The show also drew a 10% increase in trade guests, including an unprecedented surge in licensors (+8%), entertainment executives (+31%) and international trade guests (+26%). Canada, the U.K., Japan, Mexico, and Brazil were identified as the top 5 countries with the highest attendance numbers.

"The Toy Industry Association’s Toy Fair continues to grow and change with the changing toy industry,” said Carter Keithley, TIA president. “The astonishing increase in attendance by licensors, entertainment executives, and international buyers tells us something about where the U.S. toy industry is headed."

“We saw a robust and steady stream of order-writing and deal-making on the show floor,” added Marian Bossard, VP of meetings and events at TIA. “The boost in international attendance and the striking increase in licensors made for a highly dynamic and successful show.”

The energetic event attracted droves of national and international media outlets – overall media attendance grew by 15% and international media saw a 13% rise. More than 1,000 media representatives came to the show to report on this year’s top trends – which included Simply Social, Cent-sational, Performance Play and Design, Discover and Learn – and to predict which toys and games will be on everyone’s radar come fourth quarter holiday shopping season. Major media outlets covering Toy Fair this year included The New York Times, The Wall Street Journal, The Washington Post, ABC News, BBC, CNN, Fox Business, NBC News, Parents and Popular Science.

“Toy Fair 2011 proved to be a huge success and one of Patch’s best shows in over 25 years of attendance,” said Brian Maxwell, President of Patch Products. “There was a lot of excitement leading up to Toy Fair, and that energy definitely carried over into the actual show. We saw an increase of traffic and meetings with specialty toy, mass retail and international buyers, along with quality licensors, media and inventors in attendance. We credit this to the great new products our employees and inventor partners were able to create along with the hard work and dedication of the TIA personnel.”

More than 5,900 unique retail outlets – as well as representatives from 21 of the top 25 toy retailers in the U.S. and 45 of the top 250 retailers worldwide – scoped out product from nearly 1,100 exhibitors (255 first-timers) from 26 countries. The diversity of the retailers spanned traditional toy sellers ranging in size from specialty toy stores to big box and warehouse retailers to drugstores, supermarkets and hypermarkets, as well as alternative toy and game distribution channels such as book and clothing stores, pet shops and travel-themed retailers.

“As a first time exhibitor, I was so impressed by how many people attended Toy Fair 2011,” said Jennifer Kelman, creator of Mrs. Pinkelmeyer, LLC. “It was such an incredible environment for all the exhibitors to showcase our latest products. The response has been incredible. I look forward to Toy Fair 2012.”

“2011 was an extremely successful show for our Uglydoll® brand and our results improve year after year. We were extremely busy exhibiting to wonderfully enthusiastic groups of buyers visiting our booth,” added Alita Friedman, Chief Brand Officer at Uglydoll. “Our new booth design and expansion into new product categories certainly caused a buzz among attendees bringing in a surge of customers and press each day.”

The 109th American International Toy Fair will be held February 12-15, 2012, at the Jacob K. Javits Convention Center.

About the American International Toy Fair
Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA). The largest toy trade show in the Western Hemisphere, the show brings together more than 1,100 exhibiting manufacturers, distributors, importers and sales agents from nearly 100 countries to showcase an estimated 100,000 toy and entertainment products to the 9,000 unique retail outlets scheduled to attend.

About the Toy Industry Association (TIA)
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing more than 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe and fun play. For more information, please visit http://www.toyfairny.com, http://www.toyassociation.org or http://www.toyinfo.org.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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