Toy Fair 2013 Highlight #1: Power Lords Unveiled!
February 13, 2013


Well, Toy Fair 2013 is in the history books.

For me, this was one of the better Toy Fairs of recent memory. Well, part of the reason was technically outside of Toy Fair proper and that would be the unveiling of the Four Horsemen’s upcoming Power Lords revival at their Toypocalypse event.

I am so stinking excited for this line, it’s hard to describe.

I remember getting Barlowe’s Guide to Extraterrestrials back in 1979 when it was first released. I can still picture it on the new release wall of the book department at Gemco in San Jose, CA (same shelf upon which I would also find and buy Origins of Marvel Comics and Splinter of the Mind’s Eye). Anyway, back to Barlowe’s Guide. I had read many of the classic science fiction novels upon which the illustrations in the book were based. I ate that book up! I loved Barlowe’s style. So, a few years later when Power Lords hit I was instantly drawn to it. I don’t recall when (or especially how) I learned of Wayne Barlowe’s involvement in the line, but when I did I wasn’t surprised. I got several of the figures. I picked up the mini-series from DC Comics. Simply put, I dug the Power Lords.

And, yet, I kinda hated them at the same time.

Well, perhaps ‘hate’ is a bit hard. The best way I can express it is that I loved the concept, but was disappointed in the execution. I really didn’t like the sculpting. I didn’t like the plastic used. Stuff like that. But, boy, I loved the concepts.

As the years went on (and on…and on…and on…) Power Lords became something of a dim memory. The comics were tucked away in a long box buried in my parents garage. Most of my figures went missing, with only Sydot remaining. Over the past few years, every once in awhile in interviews someone from the Four Horsemen, usually Eric Treadaway, would mention Power Lords. Then there would be the occasional “We’d love to bring back Power Lords someday” comment. And the property would start creeping up into my more accessible memory and take root.

Then, in late 2012, the countdown website went up at I had a hunch that, because of their mentions of the line in the past, that the Horsemen would be involved. But, what would it be and what would it look like?Then, on the day the world didn’t end, the official announcement came. Power Lords were coming back as all-new action figures by the Four Horsemen, and to the dismay of some collectors but to my own joy, they would be 4″ scale! YES!

Over the past couple of days while the Four Horsemen’s Toypocalypse show ran concurrently with Toy Fair the new prototypes were unveiled to the public at last and they are fan-freakin’-tastic! Now,  after all these years, the execution is going to match the concepts and Power Lords gets a second chance at greatness! I can’t wait!

If you haven’t seen these gorgeous figures yet, you can check them out right here in AFi’s Toy Fair galleries!

Keep checking back over the next few days as I discuss a few of my other highlights from Toy Fair 2013. Use the comments section below to share yours!

Jeff Cope
Jeff Cope has been collecting toys and action figures since he was a wee lad growing up in the 70s, and is still waiting to grow out of it. He's been involved in the online collecting community since he first started writing for Raving Toy Maniac in the mid-90s, and is proud to call AFi his online home.
Read other articles by Jeff Cope.





  • I’m so thrilled about how deep the 4horsemen have gone with their designs and revamping old favorites like the POWER LORDS.

    I´m approaching my 39th birthday and i recall those strange toys from my childhood that i rarely saw at the flea market here in MEXICO City, and to be honest, never got a hand over them.

    It was in part ´cause my mom (GOD Bless you mom, I miss U so much) didn´t like any other toys for me, that were not MOTU or Star Wars at that time. But they never stopped to thrill me just like other old favorites like the SECTAURUS, DUNGEONS AND DRAGONS or the WARLORD (MOTU weak competitors).

    Today I wonder what if, THe 4Horsemen got a hand over other vintage toy lines like those and maybe THUNDERCATS (please), SILVERHAWKS(more please), TIGERSHARKS (much more please), SECTAURUS, MICRONAUTS, PLANET OF THAPES, INHUMANOIDSE , THE GALAXY RANGERS, or any other GLORIOUS toy line that fullfilled our days back then in the GLORIOUS 80’s.

    I wonder…. whatever happened to the M.A.S.K. revival that was going to happen two years ago?….

    I wonder…

  • Randall says:

    I almost forgot that these guys existed until I saw they were remaking them. It made me want to go dig out the comic books. I remember these when I was a kid. I am glad they are making them again. Thank you Four Horsemen. The only disappointment is that they are 3.75″ figures. I want to see 6″ figures.

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