Toy Fair 2014 AFi Interview with Brian Mariotti CEO of Funko #ToyFair14
March 11, 2014

We still have some news, videos and interviews from Toy Fair 2014  that we’ll be posting over the next few days as we wrap up our coverage for Toy Fair 2014 –

One of the most anticipated booths at Toy Fair 2014 was that of Funko.  Between their pre-Toy Fair debuts of their extensive ReAction retro figure reveals to their recently announced and released 6″ Funko Legacy line they really were the belle of the ball at the big show.   Funko always has a big booth loaded with new items, they also always publish a catalog that shows even more items that might not be ready to show yet.  We have our full gallery of everything that was on display in the Funko booth here in our Toy Fair 2014 galleries.


I have been wanting to have a sitdown with Funko CEO Brian Mariotti for several years and this year we so much Funko Toy Fair news to talk about I knew I had to make it happen!   Fortunately he had an opening available later in the show, so we grabbed a sofa and sat down for a chat about all things Funko including:

  • The breakage issues that people were having with the first wave of Game of Thrones figures in the Barnes & Noble exclusive window.
  • Why they partnered with Super7 for ReAction instead of creating something new internally.
  • The one license he’s after for ReAction that he doesn’t have a deal for yet.
  • And much more!

Check out the audio widget below to hear the full interview!


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Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





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