Toy Fair Opener – The Bridge Direct “Hobbit” Line Up
February 10, 2013

Toy Fair 2013 officially starts today!  Now in fact.  And there will be a lot of news and information flying your way from our team here.

We are happy to kick things off with your first look at the full line of of dwarfs from The Bridge Direct’s The Hobbit: An Unexpected Journey 3.75″ action figure line.   A lot of folks have been wondering if they will get to all 13 dwarfs in the line… your answer is below!   Also below are three new figures announced in their 6″ action figure line.


The Hobbit figures and role play toys
With the second installment of Peter Jackson’s The Hobbit trilogy coming in December, a slew of new movie-based figures and role play toys will be added to the toy line, offering collectors and fans an even deeper play experience with the iconic characters and timeless story they love.  Like the previous collection, the new items have been impeccably sculpted to bring The Hobbit film to life with incredible detail and authenticity. Available in 3.75” and 6” scales, the figures each feature 12 points of articulation and replicate the facial features, clothing, weapons and accessories of the film’s characters. New additions in the 3.75” scale include Radagast, Bofur, Nori, Ori, Dori, Gloin, Oin, Bifur, Bombur and Azog.  In the 6” scale, there will be new figures of Azog, Bolg and Radagast. An updated Sting Sword will give young fans a new way to recreate the film’s battle scenes. For Ages 4+, SRP $7.99–$29.99

Stay tuned to our Toy Fair coverage for more new and pictures from The Bridge Direct.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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