#Toyfair14 Interview with Ashely Wood of 3A Toys
March 24, 2014


3A is a toy, publishing and entertainment company founded in 2008 by Kim Fung Wong and Ashley Wood.

Best known for creating the toy series from Ashley Wood’s Popbot, World War Robot and Adventure Kartel – 3A has extended its award-winning design and production techniques towards licensed properties such as Valve’s Portal 2 and Team Fortress 2, Konami’s Metal Gear Solid and 343 Industries’ Halo franchise as well as an upcoming toy series with Marvel designed by Ashley Wood.

While I’ve always been a big fan of Ashley Wood, his work, amazing designs, concepts, and figures that come out of his 3A Studios, I’ve never had the opportunity to talk to him in person before.   Last month, at Toy Fair 2014, I had the opportunity to have a lengthy conversation with Ash in his Toy fair showroom.

In this no-holds-barred interview, Ash discusses his future plans and desires for many of the 3A lines, including the Marvel and Microman licenses.   He talks about prudish culture,  his future ideas for WBR, and tells us about a great license that he’s trying to get his hands on to work his special brand of magic on.   Ash speaks his mind and tells it like he sees it, so there is some NSFW language in this interview but it’s well worth your time.

3A’s tag line is “We Create Worlds” and after listening to Ash’s future plans, that’s a promise they can back up with products and stories!

You can listen to the half hour interview (click on the red audio button below the images) and then go here to check out our full coverage of the Toy Fair 2014 3A Toys showroom.

Thanks to Ashley Wood at 3A for the chat!


3ATF14IronMan1 3ATF14Microman1 3ATF14WBRMars1


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments »

Leave a Comment