MATTEL'S FISHER-PRICE SUBSIDIARY WINS TOY OF THE YEAR AWARDS FOR "T.M.X.(TM)" ELMO AND KID-TOUGH(TM) DIGITAL CAMERA
"T.M.X.(TM)" Elmo Wins Overall Toy of the Year and Infant/Preschool Toy of the Year
Kid-Tough(TM) Digital Camera Takes Honors for Electronic Entertainment Toy of the Year
NEW YORK - February 12, 2007 - Mattel, Inc. (NYSE: MAT) made headlines Saturday night as "T.M.X(TM)" Elmo took home top honors as Toy of the Year at the Toy Industry Association's annual T.O.T.Y. Awards, held in New York. The innovative Sesame Street(R) toy was also recognized as Infant/Preschool Toy of the Year.
The honors continued as the Kid-Tough(TM) Digital Camera captured the Electronic Entertainment Toy of the Year.
"We are thrilled with the honors accorded to our products by the members of our industry," says Neil Friedman, president of Mattel Brands. "Our biggest reward is the smiles we put on children's faces, and it's truly special to be honored by our peers who know exactly what it takes to create something unique and magical that children will really love."