How's Your Toy Fair?

Posted by JeffCope (February 12, 2007, 8:24PM)

Hey AFI readers, As I type this we are two days into the toy industry's biggest event...the American International Toy Fair. Coverage has been flying fast and furious all over the net. There's plenty more to come, too, including pics and news from A... (read on...)

FISHER-PRICE WINS 2 TOY OF THE YEAR AWARDS

Posted by JuliusMarx (February 12, 2007, 3:35PM)

MATTEL'S FISHER-PRICE SUBSIDIARY WINS TOY OF THE YEAR AWARDS FOR "T.M.X.(TM)" ELMO AND KID-TOUGH(TM) DIGITAL CAMERA "T.M.X.(TM)" Elmo Wins Overall Toy of the Year and Infant/Preschool Toy of the Year   Kid-Tough(TM) Digital... (read on...)

DC Unlimited Showroom video

Posted by ToyOtter (February 12, 2007, 12:48PM)

More from our good friends at DC Direct, with an intro by Sr. Art Director Jim Fletcher! This short video gives us a look at their World of Warcraft and Afro Samurai merchandise. [youtube]f_Y9XY-N5ow[/youtube] ... (read on...)

The OTHER new Fisher-Price line at Toy Fair!

Posted by JJJason (February 12, 2007, 4:27AM)

Most fans are excited about Mattel/Fisher-Price's new "chunky" line of pre-school action figures, DC Superfriends.  I am too, but, as a huge Rescue Heroes fan, I came across something else they're working on for Fall 2007 that has me e... (read on...)

Marvel Toys Showroom

Posted by ToyOtter (February 12, 2007, 4:06AM)

We're trying something new this year at AFI: making videos of the showrooms to give you, the reader, a chance to see what the environments of Toy Fair are like. This first one showcases the new Marvel Toys' Legendary Comic Book Heroes line. These ar... (read on...)

NECA's TOY FAIR lineups

Posted by JuliusMarx (February 12, 2007, 4:02AM)

Randy from NECA posted the following blog to the NECA MySpace page.  I have reprinted it for the non-MySpace inclined:  Live from New York It's Toy Fair Finally a second to breathe as I relax at home after the first full day of Toy Fair. ... (read on...)

Even more DC Superheroes shown at Toy Fair (kind of)!

Posted by ToyOtter (February 12, 2007, 2:15AM)

As subtly revealed on the sides of the packaging samples, there were tiny pictures of two more DCSH figures soon to be on shelves Black Suit Superman and Cyborg Superman.  We might have clearer pictures once we download everything from our camer... (read on...)

Corgi Unveils "Golden Compass" Line

Posted by JeffCope (February 12, 2007, 12:04AM)

Corgi has unveiled their 3-3/4" action figure line based upon the upcoming feature film "The Golden Compass" (based upon the novel of the same name by Philip Pullman). The line is produced by Cards Inc., the UK-based toymake responsibl... (read on...)

Jakks WWE 1 of 100 Toy Fair Exclusive

Posted by JuliusMarx (February 11, 2007, 11:21PM)

Jakks Pacific unveiled their annual "1 of 100" Toy Fair Exclusive - "Rowdy" Roddy Piper.  Piper was to attend Toy Fair this year to sign the figures for the collectors press event, but he is still recovering from his recently... (read on...)

DCSH Clayface Revealed!

Posted by JuliusMarx (February 11, 2007, 10:53PM)

AFI has done it again! Bringing yet another goodie for the fans, we have pics of the fantastic Four Horsemen sculpt of this upcoming 6" figure. Seriously, just check out the crazy detail on this two-up prototype that Mattel unveiled today. ... (read on...)