Toys“R”Us® Creates Colossal Collector Event with Entertainment Earth in Booth #2343 at SDCC 2010
July 13, 2010

A Trinity of Official Show Exclusives, Phenomenal First-to-Buy Opportunity and Special Autograph Sessions by Todd McFarlane, Rob Drydek, Seth Green and Matt Senreich Vault Toys“R”Us to the Top of the “Buy Pile”


Last year, Toys“R”Us® created a titanic team-up with Entertainment Earth to help action figure and comic book fans celebrate Comic-Con International in San Diego. So, how does The World’s Greatest Toy Store® top its fantastic first appearance? In honor of its second storied San Diego visit, from Wednesday, July 21 through Sunday, July 25, Toys“R”Us will offer a supersized experience complete with official San Diego Comic-Con merchandise, including toys based on characters from HALO, Ghostbusters® and Robot Chicken®. Continuing last year’s partnership with Entertainment Earth, every Toys“R”Us Comic-Con exclusive will be available at Entertainment Earth Booth #2343.

Beyond Comic-Con exclusive items, Toys“R”Us will also offer visitors the chance to be among the first to purchase the TRANSFORMERS Masterpiece GRIMLOCK, which will be available in Toys“R”Us stores nationwide beginning in August.

To help highlight these exciting exclusives from Toys“R”Us, Entertainment Earth will host a spectacular series of special signings, including:


  • On Friday July 23 from 11 am to 12 noon, creators of Adult Swim’s Emmy Award-winning Robot Chicken, Seth Green and Matt Senrich will be on hand to autograph the new Robot Chicken action figure collection from JAZWARES.*
  • Also on Friday, July 23 from 5 to 6:30 pm, McFarlane Toys visionary, Todd McFarlane will be available to autograph the Toys“R”Us Exclusive San Diego Comic-Con HALO “Noble Seven” action figure.*
  • As an added bonus, professional skateboarder, TV star and filmmaker Rob Dyrdek will visit the booth on Saturday, July 24 from 11 am to 12 noon to autograph Wild Grinderz® action figures from Mattel®.*


Fans who are not able to attend the show can still purchase the exclusive Toys“R”Us San Diego Comic-Con merchandise online at starting Wednesday, July 21. However, there is a limited number of each item, so fans should visit Entertainment Earth at booth #2343 or early to purchase the below action figures, such as:


Toys“R”Us Exclusive San Diego Comic-Con HALO: Reach “Noble Seven” action figure from McFarlane Toys

Based on the iconic class of Spartan-III super soldiers featured in the upcoming game, HALO: Reach, “Noble Seven” is outfitted for battle, complete with a custom armor load out, a studio-inspired paint job, and livery. Designed by a team of artists from inside video game designer Bungie Studio’s top secret lair, "Noble Seven" is the only Limited Edition Spartan action figure created exclusively for Comic-Con International 2010.


TRANSFORMERS Masterpiece GRIMLOCK from Hasbro®

Now, kids, collectors and TRANSFORMERS fans can take home GRIMLOCK – the leader of the DINOBOTS – in this recreation of the classic G1 action figure. With the ability to change from a robot to T-Rex dinosaur, this fan favorite character comes with a glowing sword, DINOBOT crown of leadership, and a light-up blaster. And, when GRIMLOCK has transformed into dinosaur mode, his eyes glow with savage fury. This Toys“R”Us exclusive action figure will be available at Comic-Con International in San Diego before rolling out to Toys“R”Us stores nationwide.


Toys“R”Us Exclusive San Diego Comic-Con Ghostbusters “We’re Ready to Believe You” Minimates Box set from Diamond Select Toys

“Are you troubled by strange noises in the middle of the night? Do you experience feelings of dread in your basement or attic? Have you or any of your family seen a spook, specter, or ghost?”  These lines, from the TV commercial featured within the classic film introduced Dana Barrett to the Ghostbusters moments before she discovered her refrigerator was haunted. Now, fans can recreate the scene, Minimates style, with this set featuring Ray Stantz, Egon Spengler, and Peter Venkman in their lab coats as well as Dana Barrett.


Toys“R”Us Exclusive San Diego Comic-Con Robot Chicken Nerd from JAZWARES

Now, fans can recreate their favorite Robot Chicken parodies, such as the Nerd’s visit to a Sci-Fi convention with this 5-inch action figure. Complete with a Hop Hat, Sandwich, Magical Unicorn Mayonnaise Jar, Adult Swim swag bag and a 2010 San Diego Comic-Con t-shirt, the iconic Robot Chicken Nerd character is ready to geek out with fans.



All Toys“R”Us San Diego Comic-Con exclusives are limited editions and are available on a first-come, first served basis.


*No purchase necessary. Please see the official Comic-Con International guidelines for additional information about appearances and signings.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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