Toys“R”Us Spins Web To Catch The Amazing Spider-Man™ Fans In a Dedicated Boutique Filled With Broadest Assortment of Toys Based on the Wall-Crawler’s New Film
June 21, 2012

Toys“R”Us Times Square Becomes “Spidey Central” With Authentic Movie Props, Appearances By “Your Friendly Neighborhood Spider-Man” and More


Everyone’s collective spider-sense is tingling with anticipation as the newest film dedicated to the ‘ol Web-Head is set to swing into theaters on Tuesday, July 3. With anticipation reaching radioactive levels, many kids want to don the red and blue mask of their favorite hero and create their own epic spider-scenes. To help junior Spider-Men bring the heroic action to life, the broadest selection of toys, games, role play accessories, decor, kiddie furniture, bikes, consumer electronics, t-shirts, bedding, and even more than can be lifted with spider-strength, have been web-slinging into Toys“R”Us stores nationwide!

Customers won’t have to rely on their trusty Spider-Signal to illuminate the most sought after Spider-Man items as Toys“R”Us stores nationwide are currently displaying the new line within themed The Amazing Spider-Man boutiques. Adorned with images of the titular hero in multiple action poses, shoppers can find all of the newest The Amazing Spider-Mantoys, including several items available only at Toys“R”Us.

Taking pride in its hometown hero, Toys“R”Us Times Square welcome’s Spidey’s return to the Big Apple with a supersized boutique. Fans visiting The World’s Greatest Toy Store® can marvel at movie props, such as Spider-Man’s mask and web shooters, as well as Peter Parker’s skateboard and backpack. As an added bonus, a spectacular version of Spider-Man regularly swings by the boutique to meet fans.

Online shoppers who aren’t in web-slinging distance of the nearest Toys“R”Us can browse a matching boutique featured online at Filled with the same astonishing visuals from The Amazing Spider-Man as the in-store boutique, customers will feel like they’ve been transported back to the Daily Bugle.

Toys“R”Us and offers exclusive The Amazing Spider-Man items, including:

The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro®

Criminals beware! Kids can “spin a web any size” while taking on fiendish villains with this role play set that includes a Spider-Man mask and water blasting web-shooter. With two refillable cartridges for lightning-quick reloads, kids can take on foes just like their favorite neighborhood super hero. Ages 5 years and up.

The Amazing Spider-Man Spider-Strike Vehicle & Figures from Hasbro®

Spider-Man takes to the road with this action figure and vehicle set that pits the Wall-Crawler against The Lizard. For extra power, Spidey can jump behind the wheel of the Spider-Strike armored roadster, launch two missiles and drive the Lizard away with its battering ram. Ages 5 years and up.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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