From the Big Screen to the Auction Block – Transformers get their own Live Auction!
February 19, 2011

More than 25 years ago, the Hasbro Toy Company forever changed the face of Action Figures with the introduction of the Transformers brand of converting toys.  Because of the unique engineering and styling of these toys, kids no longer had to choose between buying an action figure and buying a toy car or vehicle.  With Transformers, they could have both.

But it wasn’t just the design elements of these new toys that attracted a whole generation of fans.  It was the characterization and personalities the creators of the brand decided to give each figure through careful promotion of comic books and cartoon series that has made the brand a fan favorite and one of the most popular and best selling toy lines even three decades later.

To celebrate the brand and it’s millions of fans throughout the years, a new Live-Auction by will spotlight the brand with it’s upcoming "Roll Out and Bid" Sale.  The Live-Auction Event scheduled for Sunday, February 27th, beginning at 3:00 PM EDT, will feature a retrospective of Transformers toys ranging from vintage ’80’s figures right up through the modern toys of today and includes various merchandising tie-ins and exclusives throughout the Transformers’ nearly 30 year run.

Highlights include a collection of ephemera ranging from file card "tech specs", Artwork and post cards, exclusive figures from past sold-out "Botcon"  conventions, and a wide range of vintage Generation 1 and 2 figures including the much sought after character Fortress Maximus – the largest Transformers figure ever produced, standing at over 2 feet tall in robot mode.

As with past TheBigToyAuction events, the auction will combine traditional bid-calling with streaming internet technology to allow bidders at home to interact with the fast-paced streaming audio as if they were already in the room at the event themselves.  For those wishing to just browse and listen in, the online catalog, featuring brief descriptions and multiple photographs of the over 200 lots available acts as an online museum of sorts, chronicling the rich history of the brand.The Live-Auction event kicks off Sunday, February 27th, starting at 3:00 PM EDT.  Registration and pre-bidding are already open online at

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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