May 23, 2011

Showcasing Rare Collectibles and Memorabilia

By Pablo Hidalgo

Foreword by Peter Cullen


Officially licensed by Hasbro, Transformers Vault: The Complete Transformers Universe / Showcasing Rare Collectibles and Memorabilia by Pablo Hidalgo, foreword by Peter Cullen (Abrams; June 2011) reveals, for the first time ever, a comprehensive history of the TRANSFORMERS brand. Heavily color illustrated, Transformers Vault features never-before-seen images from the global TRANSFORMERS brand archives, seven interactive pieces of memorabilia, fun pull-outs, and an amazing hardcover slipcase.

With Transformers Vault, fans now have the ultimate hands-on guide to the epic battle between the heroic AUTOBOTS and the evil DECEPTICONS, including the toys, several animated TV series, comics, collectibles, and merchandise, as well as the animated and live-action feature films. The Toys That Started It All, World-Building In Comics, The Transformers On Television, Big Robots, Big Screen, Big Hit, and The Future are among the five visually driven chapters. The book goes behind the scenes of the creation of the TRANSFORMERS brand with early animation sketches, interviews with creators, patents, prototypes, action-figure designs that never made it to production, vintage packaging art, and development art from the films.


You can order your own copy of the Transformers Vault here at

About the Authors:

Pablo Hidalgo is the author of G.I. Joe vs. Cobra: The Essential Guide. He is the managing editor for and lives in San Francisco. Peter Cullen provided the voice of OPTIMUS PRIME in the original Transformers TV series, the 1986 animated film, the new TV series Transformers: Prime, and all three live-action films to date.


About the Book:

Transformers Vault: The Complete Transformers Universe/ Showcasing Rare Collectibles and Memorabilia

Abrams; Hardcover with slipcase; 159 pages, color illustrated

Pub Date: June 2011

ISBN: 978-0-8109-9868-1


About Hasbro:


Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. 
Come see how Hasbro, Inc. inspires play through their brands at

 © 2010 Hasbro, Inc.  All Rights Reserved.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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