Toys”R”Us Stores Celebrate Cars 2 with Boutiques and Exclusive Product Lines
May 25, 2011

 Kachow! Kids Can “Race Around the World” with In-Store “Racetrack” Boutiques, Digital Programs and Global Exclusive Product Lines Dedicated to Disney/Pixar’s Cars 2

 

WAYNE, NJ (May 25, 2011) – As DisneyŸPixar’s Cars 2 prepares to speed into theaters on Friday, June 24, Toys“R”Us® stores are helping kids join the “Race Around the World” by creating the ultimate Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe. Beginning June 1, United States fans can jump behind the wheel in-store and online at Toysrus.com/Cars2 to find these “racetracks” which offer the largest assortment of Cars 2 toys, including wood and diecast replicas of Cars characters, R/C vehicles, construction sets, playsets, musical instruments and electronic devices, including special Cars 2 product lines that are available exclusively at Toys“R”Us stores worldwide. Cars 2 “racetracks” will also open in Toys“R”Us stores internationally, coinciding with the movie’s release in each respective country.

“With its unique blend of humor, spy-themed fun and unforgettable new characters, we anticipate that Cars 2 will capture the imaginations of kids and parents who want to bring home the adventure from this animated feature film,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, U.S. “Toys“R”Us is the ultimate destination for the broadest and most differentiated selection of toys based on characters from Cars 2, including Lightning McQueen and Mater.”

“Since Cars first rolled into theaters, kids and kids at heart have sought Cars-inspired toys to recreate favorite scenes from the films and deepen their relationship with favorite characters,” said Vince Klaseus, senior vice president, Global Toys, Disney Consumer Products. “From classic wood track sets and collectible diecast cars to customized vehicles and construction sets, Toys“R”Us boasts an expansive Cars 2 toy line with extensive variety including innovative, exclusive items that offer something for everyone.”

 

Toys“R”Us Stores in the United States Start Their Engines

Now at the starting line, Cars 2 has received dedicated space at the front of every Toys“R”Us store in the United States. Inviting kids to join a “Race Around the World,” just like in the film, each “racetrack” features images of new characters introduced in this epic adventure alongside Lightning McQueen and his best friend, Mater. New international characters also make an appearance in displays at Toys“R”Us stores, including Francesco Bernoulli, an Italian Formula Racer champion; Raoul ÇaRoule, known as the “World’s Greatest Rally Car” from France; Nigel Gearsley, a cool, refined racer from England; Jeff Gorvette, a great American racecar; and Shu Todoroki, a Le Motor Prototype from Japan. Fans should also note that Toys“R”Us stores nationwide will receive regular shipments of new Cars 2 merchandise throughout the year. The company’s international flagship store, Toys“R”Us Times Square, also features a dedicated “racetrack” near the store’s main entrance on 44th Street and Broadway to showcase Cars 2 products.

                                                                                                                                   

In the weeks leading up to the film’s June 24 theatrical release in the United States, Toys“R”Us is kicking into overdrive with deals on a variety of Cars 2 toys, games and more. Taking first position, customers who purchase $25 worth of Cars and Cars 2 merchandise from Sunday, June 19 to Saturday, June 25 will receive $10 in complimentary Cars 2 movie cash, while supplies last. For additional details, customers should check the company’s newspaper circulars. Cars 2 fans will also be treated to additional special promotions at Toys“R”Us stores throughout the year.

 

 

Taking A Road Trip To Babies“R”Us®

As part of the Cars 2 celebration, Babies“R”Us stores in the United States are now showcasing a carefully selected assortment of Cars 2 merchandise geared toward younger children. Featured in Cars 2 “racetracks,” the collection focuses on bedding, feeding, bath time and more featuring Cars 2 characters. Additionally, the “racetracks” include Cars 2 playthings for the tiniest of tikes, such as the Cars 2 Imaginext® line from Fisher-Price®.

 

Hitting the Digital Road

To help prepare kids and collectors for the theatrical arrival of Cars 2, Toysrus.com/Cars2 has become an online destination for all things related to Cars 2-inspired products. Beyond offering a broad assortment of Cars 2 toys and games, the site also features content that race fans crave, including videos highlighting the hottest Cars 2 products.

 

“Race Around The World” – Driving Toward Toys“R”Us Stores Across the Globe

As Cars 2 opens in theaters internationally, Toys“R”Us stores around the world will also celebrate the film’s arrival with dedicated “racetracks.” These special shops in the United Kingdom, Canada, France, Germany, Spain and additional countries will offer special product lines available only at Toys“R”Us stores worldwide, including the DisneyŸPixar Cars 2 Wood Collection, DisneyŸPixar Cars 2 Color Changers, the DisneyŸPixar Cars 2 Imaginext® toy line from Fisher Price®, and a special line of DisneyŸPixar Cars 2 RIDEMAKERZ only available at Toys“R”Us.

 

Fueling Up with Exclusive Products

In addition to the broadest assortment of toys based on Cars 2, kids will find dozens of unique Cars 2 items available exclusively at Toys“R”Us stores and online at Toysrus.com/Cars2. Selected highlights of the differentiated Cars 2 product line, including examples from the unique lines available only in Toys“R”Us stores around the world, include:

 

Disney/Pixar Cars 2 Wood Collection Rainbow Bridge from Toys“R”Us

The Cars Wood Collection expands to include the world of Cars 2 with new characters and two new playsets, including the Rainbow Bridge from Japan. Kids can speed through the first leg of the World Grand Prix with the Tokyo Rainbow Bridge playset, complete with a colorful light sequence that activates as Lightning McQueen races over the bridge. The set comes complete with the illuminating Tokyo Rainbow Bridge, two ascending wooden track pieces, two wooden ramp pieces and a World Grand Prix Lightning McQueen vehicle. 3 AG13 batteries required (included). Ages 3 years and up.

 


Disney/Pixar Cars 2 RIDEMAKERZ Starter Kit from RIDEMAKERZ, LLC

Now kids can pretend they’re running Ramone’s Paint and Body Art Store as they trick out their favorite Cars 2 characters, including Lightning McQueen, Mater, Finn McMissile and Francesco Bernoulli. The starter kit comes with everything kids need to begin customizing their favorite characters, including a body, four tires, a spoiler and more. Additional parts are sold separately, allowing fans to build their dream machine. No batteries required. Ages 4 years and up.

Disney/Pixar Cars 2 Color Changers Color Splash Speedway from Mattel®

Color Changers lets kids give their favorite Cars characters new paint jobs by running them through warm or icy cold water. Just in time for a super-secret spy mission, racers can create the ultimate disguise by changing their colors as they speed through this circular, double lane track set. Kids can zoom the Finn McMissile car (included) around the track before dunking him in a pool of water for a full paint job, or they can jump through the water tower for a customized look. And don’t forget you can spin dry before driving off to your next mission.  No batteries required. Ages 3 years and up.

Disney/Pixar Cars 2 Imaginext Mater’s Spy Garage from Fisher-Price®

Imaginext® brings the world of Cars to younger kids with bigger pieces that can easily fit into small hands. Junior spies can find out what secrets are stored in Mater’s garage with this two-sided set that comes with everyone’s favorite tow truck. First, kids can drive Mater over the “tire scanner” to open the garage door before revealing a world of gear, including pop-up binoculars and snap-on spy equipment, as well as a working vehicle lift, elevator and crane. No batteries required. Ages 3 – 8 years.

Disney/Pixar Cars Power Wheels Mater from Fisher-Price®

Kids can jump behind the wheel of one of their favorite Cars characters with this battery-powered version of Mater. Featuring English and Spanish phrases, Mater springs to life allowing children to drive up to 2 MPH, forward and in reverse, on grass and pavement. Additionally, a single push-button operation and wide door openings make the vehicle accessible for toddlers. 6V battery required (included). Ages 12 – 36 months.

Disney/Pixar Cars 2 Mater Golf from Hasbro® Games

Golf fans can bring mini golf indoors and putt around with Mater with this all-in-one golf set. Players sink their shot underneath Mater, using the two included golf clubs and golf balls, and then Mater sends the balls back for the next hole. Keeping score is easy with a point counter on the putter, and the clubs snap into the game for easy storage when play time is done. Now kids can “Git-R-Done” with a hole in one! No batteries required. Ages 3 years and up.

Disney/Pixar Cars 2 Tokyo International Circuit from LEGO® Systems, Inc.

Building toward race time has never been more fun than with this LEGO set that lets children construct one of the signature speedways of Cars 2. Based on the pit area of the Tokyo International Circuit, the set comes with 842 pieces that can build three pit areas and the starting line area, as well as eight cars, including the World Grand Prix Lightning McQueen, Francesco Bernoulli and Japanese racer, Shu Todoroki. No batteries required. Ages 8 – 12 years.


 

About Disney-Pixar’s Cars 2 (in U.S. theaters June 24, 2011)

Star racecar Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) take their friendship to exciting new places in Cars 2 when they head overseas to compete in the first-ever World Grand Prix to determine the world’s fastest car. But the road to the championship is filled with plenty of potholes, detours and hilarious surprises when Mater gets caught up in an intriguing adventure of his own: international espionage. Mater finds himself torn between assisting Lightning McQueen in the high-profile race and towing the line in a top-secret mission orchestrated by master British super spy Finn McMissile (voice of Michael Caine) and the stunning rookie field spy Holley Shiftwell (voice of Emily Mortimer). Mater’s action-packed journey leads him on an explosive chase through the streets of Japan and Europe, trailed by his friends and watched by the whole world. The fast-paced fun includes a colorful new all-car cast, complete with menacing villains and international racing competitors.

John Lasseter returns to the driver’s seat to direct this follow-up to his 2006 Golden Globe®-winning Cars. Cars 2 is co-directed by Brad Lewis, producer of the Oscar®-winning film Ratatouille, and produced by visual effects industry veteran Denise Ream (associate producer, Up; visual effects executive producer, Star Wars: Episode III — Revenge of the Sith). The film hits the track on June 24, 2011 and will be presented in Disney Digital 3D™ and IMAX® 3D in select theaters.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 868 Toys“R”Us and Babies“R”Us stores in the United States, and in more than 520 international stores and over 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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