UGLYDOLL™ Expands Licensing Partnerships In Asia
June 8, 2015


Green Brook, NJ – June 2015 – Pretty Ugly™, LLC, official licensors of the UGLYDOLL® brand is thrilled to announce its recent partnerships with multiple companies in Japan. Uglydoll creators David Horvath and Sun-min Kim, in coordination with Fields Corp based in Tokyo, have taken a hands on approach with Uglydolls rapid expansion through Asia. “I have always believed the right way into Asia is to deeply care about each territory”, says Horvath, “I think it’s critical to personally spend time there, live there, eat there, make friends there and really saturate and absorb and understand, not just plug into pre-existing marketing scenarios and routines.”


Horvath says, “Our fantastic first outing with Takara Tomy comes from my deep respect for their incredible attention to detail, quality, and the creative choices they have made over the course of their remarkable history.  Our upcoming collaboration with Ultraman comes from a love I’ve had for kaiju, tokusatsu, and the Ultraman brand since early childhood.  I believe the deep rooted passion I feel for Ultraman will result in a program which then connects with those who love both brands. We will take the same approach with every project coming to Japan, Korea, China and beyond”.


Our licensing agent, Fields Corp, has been a critical part of Uglydoll’s growth in Japan, and it’s been a joy working with them. Look for collaborations with Ultraman, Thunderbirds, Hello Kitty, and other key properties through China, Japan, Korea and most of Asia within the next 18 months.


Perhaps the biggest news coming from Japan this week is the Uglydoll plush license for the Japanese market awarded to Sun Arrow based in Tokyo.


“We have been huge fans of Sun Arrow for decades”, says Horvath. Their work with plush has been beyond what anyone else out there is doing, worldwide. We are absolutely thrilled to be very close to releasing the very first Uglydoll plush from Sun Arrow for the Japanese market this summer.


The broad expansion throughout Japan will also include crane game machines manufactured by System Services, with a program already planned to refresh throughout the next several years and a fun line of food storage products manufactured by OSK.



David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages. The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC of Green Brook, NJ.


The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining, “ugly” as distinctive and unique, that we should be celebrating that which makes us different, never hiding the twists or turns which make us who we are, inside and out. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit and find us on Instagram and Twitter @UglydollUSA.


Uglydoll® and Pretty Ugly™ are registered trademarks of Pretty Ugly, LLC.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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