#UGLYDOLL Film planned by STX Entertainment
May 31, 2015




– Studio Enters Rights Agreement with UGLYDOLL Toy Line as First Significant Investment for New Divisions –


(Burbank, May 28, 2015) – STX Entertainment has announced the launch of a family and animation division geared toward creating multi-platform family franchises across film, television and digital. Additionally, the studio will be establishing a consumer products, licensing and merchandising arm to take full advantage of the extended opportunities provided by these properties.  STX has identified the first project that will be developed for the family audience and has entered a partnership with beloved iconic toy brand UGLYDOLL as a leading pillar of the studio’s new division.  The agreement was co-announced today by Adam Fogelson, chairman of the motion picture group for STX Entertainment, and Drew Matilsky, Managing Partner of Pretty Ugly LLC. STX expects the first step of this collaboration to be the development of a full-scale animated feature, with plans to explore future projects for other platforms shortly thereafter.


The UGLYDOLL universe is the distinctive and highly regarded toy brand created by David Horvath and Sun-Min Kim along with Drew Matilsky, the founders of parent company Pretty Ugly LLC.  Horvath and Matilsky will serve as executive producers on the new movie. Gigi Pritzker and OddLot Entertainment are also set to co-produce the film.


Populated by satirical, playful, and off-kilter characters that go by names like Wage, Babo, Ice-Bat and Wedgehead, the “uglyverse” is a world in which the traditional definition of “ugly” is turned on its head as it celebrates characters who are distinctive, special and different. Started in 2001 when Horvath signed a letter to Kim, his college sweetheart, with a drawing of a monster with unconventional proportions, the UGLYDOLL brand quickly grew into a universe of colorful and nuanced characters.


“We created UGLYDOLL on the premise that real beauty is found in the little twists and turns that make us who we are,” said Horvath. “We could not be more excited or optimistic about the future of the UGLYDOLL universe in the hands of the STX Entertainment team. In the past, we have been strategically organic and restrained in developing our business and, with STX now on board as our partners, we look forward to significantly growing the awareness and presence of these unique and lovable characters.  We are thrilled to have the most creative, capable and experienced minds in the entertainment industry approaching our uglyverse in a very holistic, 360 degree way. STX understands what makes us distinctive and relatable and they are committed to maintaining the integrity of what makes these dolls so special.”


Fogelson added, “We are thrilled to enter the family arena, and honored to have our first project be based on the UGLYDOLL universe.  David and Drew have not just created toys, they have created an alternative way to view the world and the people around us.  The creative vision behind these dolls is extremely detailed and very rich for storytelling across many platforms.   The moment you see these characters, you get their whole world immediately. They are endearing yet fundamentally flawed in some real and identifiable way. That’s what makes them so relatable. Kids and adults love these characters because we all can understand the challenges and triumphs of being different.”


“UGLYDOLL’s singular approach to creating loveable, nuanced characters provides immense creative fuel to build a narrative anchored around the bevy of characters that make up the ‘uglyverse,'” said Gigi Pritzker, Chief Executive Officer of OddLot Entertainment.


Explained Sophie Watts, President of STX Entertainment, “As we launch our new animation and family division, and begin to identify other partnerships with long-term potential across our company, we believe this is the ideal first vehicle to cultivate and grow with creative care and expert handling. UGLYDOLL is a genuine gem with enormous creative upside, not only in the feature film world, but also for television, digital, gaming and many other platforms. This brand is the perfect launch pad to create a strong foundation in animation as well as a licensing and merchandising arm for our business. In particular, a full-scale feature will propel the UGLYDOLL brand into a global platform and broaden the considerable acclaim and recognition that UGLYDOLL already has in Asia, where STX has also built a number of strategic partnerships.”



STX Entertainment is a fully-integrated motion picture and television studio specializing in the production, marketing, and distribution of talent-driven films and television programming. The multi-platform studio is rapidly moving to include digital production and distribution, in addition to gaming. It is the first major studio to be launched at this scale in Hollywood in more than twenty years.


STX Entertainment is led by prolific businessman Robert Simonds and was co-founded by TPG Capital, a leading global private investment firm with $65 billion of capital under management. In addition to backing from TPG Capital, additional investors include blue chip financial partner Hony Capital, a leading private equity firm in China; Gigi Pritzker, co-founder and CEO of film and television production company OddLot Entertainment; and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others.


STX Entertainment recently announced its first four theatrical release dates. On August 7, 2015, the studio will release The Gift contemporary psychological thriller from Jason Blum’s Blumhouse, written and directed by Joel Edgerton and starring Jason Bateman, Rebecca Hall and Edgerton. Secret in Their Eyes will be released on October 23, 2015.  The crime thriller is written and directed by Billy Ray and stars Chiwetel Ejiofor, Nicole Kidman and Julia Roberts. On January 22, 2016, STX will release The Boy, a horror film from director William Brent Bell (The Devil Inside), written by Stacey Menear and starring Lauren Cohan (“The Walking Dead”).  And March 11, 2016, brings the release of the epic action-drama The Free State of Jones, starring Matthew McConaughey, Gugu Mbatha-Raw, Keri Russell and Mahershala Ali from writer-director and 4-time Academy Award nominee Gary Ross.



David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.


The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com.


OddLot Entertainment is a Los Angeles-based film and television production company that develops, produces and finances quality commercial properties for distribution in both the domestic and international markets.


OLE has been in the foreign sales business since 2011 when it co-created Sierra/Affinity. In 2013 the company commenced a multiyear, multipicture co-financing and distribution deal with Lionsgate, which provides both companies a committed framework to co-produce and distribute films.  In addition, OddLot’s Gigi Pritzker is part of a consortium that recently launched the next-generation film studio STX founded by producer Robert Simonds.


The company has produced: Academy Award®-nominated drama Rabbit Hole starring Nicole Kidman; The Way, Way Back starring Steve Carell; Green Street Hooligans; Suburban Girl; The Open Road; From Prada to Nada; Drive; the futuristic sci-fi film, Ender’s Game; and the Kevin Costner romantic drama Draft Day. Most recently, OddLot produced and released Jon Stewart’s directorial debut Rosewater with Open Road Films, which premiered at the 2014 Toronto International Film Festival.


Uglydoll® and Pretty Ugly™ are registered trademarks of Pretty Ugly, LLC.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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