UNDERGROUND TOYS SIGNS UP FOR SCOTT PILGRIM
August 19, 2010

Underground Toys announced today a licensing agreement with Universal Partnerships & Licensing to create apparel and accessories based on Universal Pictures’ action-comedy, Scott Pilgrim vs. the World.  Co-written and directed by genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead), the film stars some of Hollywood’s leading young talent including Michael Cera (Juno, Superbad), Kieran Culkin (Igby Goes Down), Mary Elizabeth Winstead (Live Free or Die Hard), Chris Evans (Fantastic Four series), Brandon Routh (Superman Returns), Mae Whitman (Arrested Development) and Jason Schwartzman (Funny People).  Underground’s deal covers both the U.S. and U.K. territories.

 

The live-action Scott Pilgrim vs. the World film is based on a series of award-winning graphic novels by Bryan Lee O’Malley.  The series has earned numerous awards including Entertainment Weekly’s Independent Comic of the Year, Wizard’s Indie Book of the Year and the Harvey Award for Humor in Comics.   Published by Oni Press, the sixth and final volume in the series recently debuted.  In the film, Scott Pilgrim (Cera) has just met the girl of his dreams (Winstead), but the only catch to winning her heart is that her seven evil exes are coming to kill him. The film opened in cinemas in the U.S. on August 13 and will be released in the U.K. on August 25.

 

In the U.K., Underground Toys will be producing mugs, key chains, talking key chains, talking pens, bags, t-shirts and other gift categories.  In the U.S., Underground will produce mugs, key chains and talking key chains.


AboutScott Pilgrim vs. the World

Meet charming and jobless Scott Pilgrim (Michael Cera).  A bass guitarist for totally average garage band Sex Bob-omb, the 22-year-old has just met the girl of his dreams…literally.  The only catch to winning Ramona Flowers (Mary Elizabeth Winstead)?  Her seven evil exes are coming to kill him.  Genre-smashing filmmaker Edgar Wright tells the amazing story of one romantic slacker’s quest to power up with love in Scott Pilgrim vs. the World.

Scott Pilgrim has never had a problem getting a girlfriend.  It’s getting rid of them that proves difficult.  From the girl who kicked his heart’s ass—and now is back in town—to the teenage distraction he’s trying to shake when Ramona rollerblades into his world, love hasn’t been easy.  He soon discovers, however, his new crush has the most unusual baggage of all: a nefarious league of exes controls her love life and will do whatever it takes to eliminate him as a suitor. 

As Scott gets closer to Ramona, he must face an increasingly vicious rogues’ gallery from her past—from infamous skateboarders to vegan rock stars and fearsomely identical twins.  And if he hopes to win his true love, he must vanquish them all before it really is game over.  www.scottpilgrimthemovie.com.

 

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

 

AboutUnderground Toys:

 

Underground Toys are a manufacturing and distribution company with offices and distribution centers in both the USA and UK. They are considered experts in finding and developing both new and retro entertainment properties.  Underground  are part of a $38 million group making items such as talking key chains, plush, PVC dolls, action figures, mugs, key chains, collector statues,  etc and  hold licenses for Family Guy, Star Wars, Avatar, Doctor Who, Clone Wars, Star Trek and many other properties.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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