UNIVERSAL LICENSING UNIT TURNS UGLY
January 7, 2013

Studio to Rep UGLYDOLL Franchise Across All Digital Platforms

Universal is getting uglier.

UglyDollUniversal Partnerships & Licensing has inked a deal with Pretty Ugly to rep the company’s Uglydoll franchise of characters across all digital platforms. That includes interactive games, apps, widgets and virtual goods.

Deal to rep another company’s characters in such a manner is a first for U and could grow into a significant new revenue opportunity for the studio.

But the studio already has a tie to the Uglydolls, with Chris Meledandri’s Illumination Entertainment developing an animated film around the characters. UP&L has successfully turned Illumination family films like “Despicable Me,” “Hop” and “The Lorax,” and some of the studio’s properties like “Scarface” into popular digital spinoffs through social games on Facebook, for example.

Uglydolls will now enable UP&L to flex those same digital muscles for another company’s franchise.

“Uglydoll is a beloved brand and a household name around the globe,” said Stephanie Sperber, president, Universal Partnerships & Licensing. “The unique world in which these distinctive characters exist will translate perfectly across digital platforms and our goal will be to find digital creative partners committed to maintaining the Uglydoll voice and staying true to the Uglydoll’s core independent spirit.”

The Uglydoll characters were created by the husband and wife artist team of David Horvath and Sun-Min Kim in 2001.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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