UNO® Holds Title as #1 Games Property in the United States*
September 5, 2018

EL SEGUNDO, Calif.Sept. 4, 2018 — UNO® is once again the number-one games property in the U.S. exclusive of collector card games, according to latest NPD Group U.S. Ret

ail Tracking Report[1]. By introducing new games and leveraging partnerships, the card game continues to see momentum with double-digit growth in the first-half of 2018. UNO is currently the number-one selling item in the entire games category year-to-date[2] and ranks as the only card game in top 10 best-selling items in United States.

“UNO is an iconic staple for families around the world as it transcends ages, cultures and languages making it one of the most popular games,” said Lori Pantel, SVP and GM, Mattel US Marketing. “It’s inspiring to see the continued momentum for this heritage brand with new innovation disrupting not only the UNO brand, but the entire games category.”

In addition to the timeless original UNO, the brand introduced DOS earlier this year, which was the first new game from the brand in nearly 50 years. The new game, in addition to UNO’s continued strategy of leveraging strong partnerships and trends, has helped strengthen the overall brand.

UNO is available to fans worldwide in over 80 countries. For more information on UNO, game availability and purchasing details, please visit or find the brand on InstagramFacebook and Twitter.

*Excludes strategic trading cards
[1] The NPD Group/Retail Tracking Service/US/YTD July 2018/Games & Puzzles Supercategory/Adjusted Dollars
[2] The NPD Group/Retail Tracking Service/US/YTD July 2018/Total Toys/Adjusted Dollars

About Mattel
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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