Up, Up, and Away!
December 31, 2010

So I’m going through some old AFi files while working on a new project for the site (more on that later) and I stumbled across our gallery of concepts that Toy Biz never got to make before getting out of the toy business. Of course, one concept in particular is painful every time I see it, and I know many other fans feel the same way:

It’s just a shame that this never got to see the light of day in all of its super poseable glory. Not that it really ever had much of a chance, even had Toy Biz kept producing toys. As Jesse Falcon explains in the video below, Disney holds the rights to this guy, and they wanted waaaaaay to much money to make a figure. Go listen to the man himself:



Man. You know, since Marvel was recently sold, maybe the new buyer would give it a shot to see if Disney would work with them and maybe do some Rocketeer projects, maybe even some new comics. Now who was the new owner of Marvel again? Ohhhh yeah….DISNEY. With all the noise that has been made over the past couple of years about Marvel dancing around the Marvelman license, you would think that SOMEONE would be talking up the Rocketeer. Wouldn’t that be something, to fold the ol’ Rocketeer into the Marvel Universe. And maybe into the Hasbro deal as well. Maybe even give us one nice Cliff Secord figure in the 3 3/4" scale to fit right in alongside all those great 30s era Indiana Jones toys as well.

Still, looking over the slides of all that unproduced artwork, I did notice that we have recently been given two of those concepts at least: check out the Paul Komoda concept art next to these recent releases from Hasbro. Looks like someone in Rhode Island has been raiding the Toy Biz archives…


Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.





  • Brainlock says:

    That jacket looks a lot like the Winter Soldier* vest piece. do we have any jodhpur wearing figures, yet? so, new head/helmet, jetpack, maybe new thighs and we have the Rocketeer!
    *(I wish I knew for sure, TRU cancelled my WS order and jacked the price up! but Hulk/Deadpool on SAME ORDER were not affected yet?)

  • BigEyedRoland says:

    IDW currently has the comic book rights. They’ve reprinted the original Rocketeer in a gorgeous hardcover. They are also planning an anthology comic with various writer and artists.

  • demoncat says:

    sadly given that Disney wanted 3 million to give toy biz the okay. odds are even though they now own Marvel the rocketeer would still be a separate license and Dis would still demand the 3 million cover for hasbro to do a figure of him even if he got into the marvel universe. a pity Disney would not play with Toy biz for that figure would have been interesting espically the work to make the helmet

  • Dead Man Walking says:

    Link(s) to original article(s), please.

  • Danny CantinaDan says:

    I want that line of Marvel Conan that Eddie and Jesse were talking about! Good stuff, J.

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