Upper Deck Adds Heisman Winner Reggie Bush To 2007 All-Star Vinyl Figures Line Up
October 29, 2007

Sports collectibles company releases four versions of the Saint’s running back, based on ‘stylized realism’ found in comic book art

Reggie Bush Urban Vinyl Figure  Carlsbad, Calif. (October 26, 2007) –   Upper Deck is bound to score points among collectors next week when the popular sports collectibles company goes live with their release of four All-Star Vinyl figures portraying the likeness of Reggie Bush of the New Orleans Saints.  Bush headlines the new 2007 Upper Deck football action figures, with LaDainian Tomlinson, Brian Urlacher and Peyton Manning to follow.  The new line up of football heroes will be the focal point of a targeted advertising campaign in Pro Football Weekly.  The ad campaign was photographed on the field in the historic Los Angeles Coliseum, where Bush starred with the University of Southern California Trojans.  

Bush’s vinyl figures will be available to collectors and fans alike in a black on black edition uniform (numbered to 1000), a black on gold version (numbered to 500), a white on gold version (number to 500) and of course, a coveted black edition (numbered to 250).  The sleek all black figures have become the most highly anticipated variants of the All-Star Vinyl line of collectibles due to its unique look and limited availability.  

The new figures are sure to be a fan favorite as the Saint’s running back and return specialist is a crowd favorite.  While being so young in his NFL career, the former USC star has been honored with a number of prestigious accolades including 2005 Mr. Hussle Award,  2005 Walter Camp Award,  2005 Doak Walker Award,  2005 Heisman Memorial Trophy Award, beating out teammate Matt Leinart, who was the current title-holder. Additionally, the San Diego-native who proudly represented his area code of "619" on his anti-glare tape ran his way to the AP Sportsman of the Year Award in 2005.  

"Because of his college accomplishments and his crazy highlights as a pro Reggie Bush has established himself as the player to watch," said Upper Deck Dave Sanders, Brand Manager for the All-Star Vinyl Line. "Reggie’s All-Star Vinyl figures show his intense stare with an aggressive Heisman-like stance.  This, combined with his likeability as a player, will make this a highly sought-after figure."

The new figures will run for $74.99, with the exception of the Black Edition, which is $99.99.  Eager fans will be able to scoop up a dual pack featuring a black edition and a black on black version for $150.00.  The figures will go live on www.allstarvinyl.com October 30 at 9:25am PDT for members of the All-Star Vinyl Platinum club and will be available to the public at 9:25am PDT the following day.  

More on Upper Deck’s All-Star Vinyl Action Figurines

 At 11 inches and produced in the underground style of urban vinyl, Upper Deck’s All-Star Vinyl action figures are  a  combination of art and realism not typically found in sports licensed products.  Adds Sanders, "in this medium, our designers are able to have fun by adding or playing up on player attributes and subtleties that give life to these athletes, highlight their distinct features, playing style – design characteristics that make them highly unique in comparison to more traditional based sports figures. Keeping with the comic book theme, the high end packaging and artwork was created by well-known comic artist Jeremy Madl."  

To offer more details on the All-Star Vinyls, Upper Deck has set up dedicated web site with a blog written by Sanders – allstarvinyl.com.  It will also give consumers a first look at upcoming sports action figure launches throughout the year, giving insight into the athletes to be featured, as well as the artist and sculptor behind the piece.

History of Urban Vinyl Collectibles

The trend of urban vinyl collectibles originated in Hong Kong and Japan, recently becoming popular in the United States. A sign of its popularity: at the annual Toy Fair, in 2006 the industry officially recognized this trend with its own exhibit hall titled "Urban Bazaar: Indie Art Toys."

Upper Deck is the first and only company to recognize the possibility of combining urban stylized figures with licensed sports leagues to create a heroic depiction of sports stars.  Upper Deck has released figures of NFL, NHL, NBA, and MLB players.

Urban vinyl figures, or designer toys, are thought of as not just toys, but as pieces of art. Usually made of soft roto-cast PVC, referred to by collectors as "vinyl," many of the industry’s product launches are held at gallery openings or release parties where the toys are displayed side-by-side with paintings and other types of art.  

About the Upper Deck Company

Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.  For more information on Upper Deck and its products, please visit www.upperdeck.com or www.upperdeckstore.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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