July 25, 2007

Advanced Sale of Spider-Man Figures Offers Comic-Con Attendees Sneak Peek Before Main Launch in August
Only 100 Hand-Numbered Spider-Man Figures Will Be Available at Comic-Con Beginning Wednesday, July 25

CARLSBAD, CA – July 24, 2007 – Bringing an entirely different look to comic icons people have known and loved for over five decades, Upper Deck — in association with TWEEQiM Design Studio — announces the release of the new SubCasts designer figures.  With the main launch in August, Upper Deck will give Comic-Con attendees an opportunity, this weekend only, to be one of the first to own a limited-edition Spider-Man(tm) SubCast figure.  Only 100 (out of 2000) of the hand-numbered figurines will be made available at the show.

SubCast Spider-Man figures will be sold at the Upper Deck Entertainment booth (#2829) beginning Wednesday, July 25 at the San Diego Convention Center.  Only one figurine per customer per day will be sold while supplies last.

"Being fans of the designer toy movement, Upper Deck wanted to take our existing Marvel figure license and push the boundaries of each character’s design to bring a new look and attitude to each figure," said Dave Sanders, Upper Deck Action Figure Product Manager.  "TWEEQiM has done a remarkable job in designing a look that appeals to both comic fans looking for a new take on favorite characters, as well as collectors of designer figurines."

While the designer toy movement — a trend for action figures that are produced more as works of art for collectors than toys for kids — features an array of various plastics usually referred to as vinyl, Upper Deck and TWEEQiM have turned to polyresin to bring the designs to life in 3-D form.  The hard stone-like material creates a unique contrast versus non-traditional styling formed out of the most classic of materials.  

With an enlarged head pouting over slouching and drastically curved shoulders, the design for the Spider-Man figure is far from the web-slinging Spider-Man toy and figurine designs that have been produced numerous times over the years.  

"We designed some of the characters with their strengths heightened, and other characters with more of their human attributes coming through," said miQ Willmott, TWEEQiM designer.  "We wanted these figures to provide attitude without the action, and posturing without the posing."

Following Spider-Man’s main launch in August, Upper Deck’s SubCasts line will feature Marvel’s Iron Man* in October and Ghost Rider* in December. Additional characters, including Captain America*, Wolverine* and Hulk*, will be released throughout 2008.

  For each launch, figurines will be available at www.upperdeckstore.com in addition to various hobby and comic-based stores throughout North America.  Additional information on SubCasts can be found at www.SubCasts.com, a complete site dedicated to providing collectors with a behind-the-scenes look at the figures.

About Upper Deck

For years, Upper Deck has been hailed as an industry leader in quality sports cards and collectibles, and the same level of excellence can now
be seen in the full line of Upper Deck Entertainment products. For additional information about the Yu-Gi-Oh! TRADING CARD GAME and Upper
Deck Entertainment, please visit the company’s Web site at www.ude.com <
http://www.ude.com/>  or www.upperdeckstore.com
http://www.upperdeckstore.com/> . The Yu-Gi-Oh! TRADING CARD GAME is distributed by Upper Deck Entertainment, a division of The Upper Deck
Company, a worldwide sports and entertainment company based in Las Vegas, Nevada. 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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