September 1, 2007

Upper Deck’s SubCast Version of the Famous Webslinger is Available For Purchase Online Beginning Today

CARLSBAD, Calif. (August 28, 2007) – After having his likeness portrayed in virtually every medium imaginable, Upper Deck — in association with designers TWEEQiM Design Studio — is giving a makeover to the famous comic icon, Spider-Man, with the new SubCasts designer collectibles.  Available worldwide beginning today, the limited-edition Spider-Man SubCasts will be available for purchase at the Upper Deck store online at www.upperdeckstore.com.

"Being fans of the designer toy movement, Upper Deck wanted to take our existing Marvel figure license and push the boundaries of each character’s design to bring a new look and attitude to each figure," said Dave Sanders, Upper Deck Action Figure Product Manager.  "TWEEQiM has done a remarkable job in designing a look that appeals to both comic fans looking for a new take on favorite characters, as well as collectors of designer figurines."

Going beyond the traditional realm of comic styles, the design for the Spider-Man figure is far from the web-slinging Spider-Man toy and figurine designs that have been produced numerous times over the years.  The uniquely-designed  webcrawler collectible features the Spidey with an oversized comic stylized head with drastically curved shoulders.  Additionally, each collectible is individually hand numbered on the bottom, with an overall run size on the figure at 2,000 pieces.  TWEEQiM’s concept art wraps the figure’s box, highlighted with silver foil treatments on Spidey’s eyes and the SubCasts logo, making the box itself a collectible work of art.  

Following Spider-Man’s main launch this month, Upper Deck’s SubCasts line will feature Marvel’s Iron Man(tm) in October and Ghost Rider(tm) in December.  Additional characters, including Captain America(tm), Wolverine(tm), and Hulk(tm), will be released throughout 2008.

Each collectible figure will be available at www.UpperDeckStore.com  beginning today, as well as at various comic and hobby stores.  More information on the line can be found at  www.SubCasts.com, a complete site dedicated to providing collectors with a behind the scenes look at the figures, and www.MySpace.com/SubCasts , the official community space for the figures.

About the Upper Deck Company

Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.  For more information on Upper Deck and its products, please visit www.upperdeck.com or www.upperdeckstore.com.

About TWEEQiM Design Studios

TWEEQiM Creative Lab is the Portland Oregon based design team of husband and wife artists miQ (mike) Willmott and Thuy (Twee) Phan-Willmott.  Recent transplants from Los Angeles California, miQ and Thuy moved to Portland to start their design business and focus all of their creative energy on developing fresh working relationships through their design work, as well as their own personal artwork. As a design team, TWEEQiM focuses on graphic design, illustration, character design, customization/fabrication and fine art.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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