UPPER DECK TO PRODUCE NEW MARVEL GAMES IN 2010
June 29, 2009

 

Upper Deck Secures Multi-Year Licensing Partnership with Marvel Entertainment, Inc.

 

Deal INCLUDES Rights to MARVEL’S SLATE OF FEATURE FILMS AND CLASSIC COMIC BOOK PROPERTIES FOR TRADING CARD GAMES AND TRADING CARDS

 

(June 26, 2009) – The Upper Deck Company is pleased to announce today that it has established a long-term licensing agreement with Marvel Entertainment, Inc. The multi-year arrangement provides Upper Deck with the rights to produce trading card games (TCGs), miniature games and trading cards based on the Marvel Universe. The first wave of products is scheduled to hit the market in January 2010.

 

“This is huge,” said Scott Gaeta, Upper Deck’s director of New Business Development. “We are extremely excited about the possibilities that this newest partnership opens up for us. Gamers and trading card enthusiasts alike will benefit greatly as a result of the collaborative efforts by both companies.”

 

The long-term partnership grants Upper Deck rights to develop products based on Marvel’s comic books and Marvel Studios’ upcoming feature film releases, including Iron Man 2, Thor, The First Avenger: Captain and The Avengers.

 

“The Marvel Universe and Marvel Studios‘ upcoming slate of feature films are ideally suited for trading cards and trading card games that will appeal to a wide audience,” said Paul Gitter, President, Consumer Products, North American for Marvel Entertainment. “Upper Deck is a true industry leader with a wide network of retail distribution, enabling us to fully leverage the trading card and gaming arena to bring fans another exciting, interactive experience with the Marvel brand.”

 

Stay tuned for additional news on this front as January approaches.

 

Jeff Cope
Jeff Cope has been collecting toys and action figures since he was a wee lad growing up in the 70s, and is still waiting to grow out of it. He's been involved in the online collecting community since he first started writing for Raving Toy Maniac in the mid-90s, and is proud to call AFi his online home.
Read other articles by Jeff Cope.

 

 

 

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