Video: 2014 SDCC Figure – DC Universe Doomsday
May 30, 2014

Doomsday is almost here! Scott Neitlich (aka Toy Guru) and Mattel packaging designer John Langston take you on a tour of this truly awesome figure and his packaging, an homage to the Superman, The Man of Steel #18 comic released back in November 1992.


Doomsday is available in July 2014 so click on over to for details on how to get one for your own!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • gpe says:

    we need a Maxima action figure!!!!!!!!!

  • demoncat_4 says:

    if the line has to end at leas mattel did fulfill a fan request and did it with doomsday even though they could have tried and used the mold to make him out of the suite as fans were trying to make the sub go through for proof that mattel really did not know how to do dc the way it should be a long lasting line.

  • Tarman13 says:

    Scott Neitlich (aka Toy Guru) He shoudn’t even have the title TOY GURU more or less TOY SCALPER!!! a GURU is a person who knows alot about TOYS in such— this guy is NOTHING and all we see from this guy is a Figure with an overpriced figure of either MOTUC, DCUC or Hot Wheels— this guy makes me sick to my stomach the way he handles the prototype figures on NEW YORK TOYFAIR—- there be a cold day in hell when i ever considered calling him TOY GURU.

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