@Walmart Reveals Force Friday II Plans Including Exclusive Be Jedi Ready Events All Weekend in Select Cities Nationwide #BeJediReady
August 25, 2017

#FindTheForce with the Star Wars Augmented Reality App by Unlocking Exclusive Walmart Content in Stores

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart is your only hope to #BeJediReady for the release of December’s highly anticipated Star Wars: The Last Jedi © & TM Lucasfilm Ltd. In addition to new and exclusive Star Wars merchandise available at 12:01 a.m. Friday, Sept. 1, Walmart will be the only retailer in the galaxy hosting #BeJediReady events in Walmart stores in select cities from Friday through Sunday (Sept. 1 to Sept. 3) during Force Friday II weekend.

“Star Wars fans are counting down to Force Friday II,” said Anne Marie Kehoe, vice president of toys at Walmart. “The Force will be strong at Walmart with an out of this world assortment of new merchandise available in stores and online at Walmart.com. And Force Friday II is just the beginning; fans can count on new and exciting merchandise to be revealed at Walmart in the lead up to the theatrical release of Star Wars: The Last Jedi © & TM Lucasfilm Ltd.

The family-friendly #BeJediReady events will include both parking lot and in-store events and will take place in 10 cities—Boston, Chicago, Dallas, Houston, Los Angeles, Northwest Arkansas, Orlando, San Antonio, San Jose, and Seattle. They will feature:

  • Jedi training games with lightsabers where customers choose between the light side or dark side of the Force
  • Photo opportunity for customers to capture their light side or dark side
  • Tent with Star Wars themed games and activities for children
  • In-store toy demos with new exclusive product
  • Get your photo taken with Star Wars characters in select stores
  • Free EA Star Wars: Battlefront II video game posters while supplies last
  • Topps Galactic Connexions Trading Discs giveaways

Fans are also invited to aid the Resistance by taking part in an AR treasure hunt for data chips holding information about key personnel. More than 4,000 Walmart stores will have exclusive Star Wars standees from Sept. 1 to Sept. 3 that will allow customers to unlock an exclusive life-size AR character using the Star Wars app on their phones, with new characters available each day. Fans can share pictures and videos featuring the characters on social media with the hashtag #FindTheForce. For more information, visit StarWars.com/FindTheForce.

Customers can visit Walmart.com/StarWars for the full list of stores participating in #BeJediReady events and for Star Wars merchandise.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our more than 11,600 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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  • donald gerbing says:

    Milwaukee Wisconsin area store have only 2 cases of figures per store. Walmart made a very very poor judgment call.
    Hope they are ready for fighting and angry collectors.I personally check all stock at the stores. Collectors like figures. Years ago they use to ship 4 to 6 case a week of new product it would sell out instantly.

  • Scott says:

    I think I was much happier when Star Wars was just 3 main movies… Fed up of the whole thing now. Rogue One was alright but The Force Awakens really just killed almost all the remaining love I had for the franchise.

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