WARNER BROS. AND DC ENTERTAINMENT DEVELOP ALL-NEW SLATE OF CONTENT INSPIRED BY SUCCESSFUL TOY LINES
February 2, 2015

Batman Unlimited, New Animated Content Inspired by Mattel’s New Batman Toy Line, to Debut Spring 2015

All-New Animated Shorts Based on the Fisher-Price Imaginext DC Super Friends Toy Line to Premiere Spring 2015

Burbank, Calif. – February 2, 2015  – Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation today unveiled an unprecedented wave of content inspired by two of the company’s most successful toy lines developed in partnership with Mattel and Fisher-Price. Inspired by Mattel’s new toy line, Batman Unlimited will launch in 2015 with new made-for-video movies and shorts that will extend the play experience for kids.  DC Super Friends, inspired by the Fisher-Price Imaginext toy line, will also offer original content as a series of shorts launching in spring of 2015.  Bringing dimension to the action figures and playsets available in toy aisles globally, each program will engage millions of young fans around the world like never before.

 Warner Bros. Unveils New Animated Content for Batman Unlimited

Batman Unlimited will debut as a made-for-video animated movie entitled Batman Unlimited: Animal Instincts that stars Batman alongside key Super Hero allies such as The Flash, Red Robin and Green Arrow, coming face to face with DC Comics Super-Villain, The Penguin, and never-before-seen cyber animals. The sequel is set to release the second half of 2015.  Batman Unlimited: Animal Instincts will be available on May 12, 2015 on Blu-ray Combo Pack, DVD and Digital HD from Warner Bros. Home Entertainment.

(EDITORS NOTE – We saw the figures based on this series last year at SDCC. At that time the animated series had not been officially announced.)

 BatUnToys1

“We are excited to continue to forge new ground with our long-time partners Mattel and Fisher-Price to build on the success of these popular toy lines by bringing the play pattern to life through this original content that we will be able to offer across multiple platforms,” said Brad Globe, President, Warner Bros. Consumer Products.

 

Adding to the slate of new Batman Unlimited content, Warner Bros. will release 22 stand-alone, two-minute shorts. Featuring additional story elements, the shorts will be available for fans to enjoy online for free on dedicated channels.  Companion apps will also be produced for young fans to extend and develop their experience in an interactive new way.

 Warner Bros. Unveils New Animated Content for DC Super Friends

“We are thrilled to be working with our Warner Bros., Mattel and Fisher-Price colleagues to create new Batman and DC Super Friends kids’ content,” stated DC Entertainment President Diane Nelson. “These new animated projects will offer all new Batman, Superman and Wonder Woman adventures that seamlessly jump from toybox to screen.”

 

Building upon Mattel’s hugely successful Batman toy line, the new Batman Unlimited content will bring a new wave of Mattel toys expanded under the banner of Batman Unlimited, including action figures with Animal Ally accessories, a new Batmobile, and the all-new CybeRex robot dinosaur, all featured in the Batman Unlimited content.  Additionally, DC Comics master costume partner, Rubie’s Costumes, has signed on to support the new content with a line of inspired-by dress-up and costumes; and toymaker Thinkway will introduce new Batman Unlimited-themed role-play accessories.  Batman Unlimited will also have a major QSR partner in 2015, with other key categories, such as apparel, to be announced at a later time.

 

“Our longstanding collaboration with WBCP has given Mattel the opportunity to engage fans of all ages with the very best in DC Comics Super Hero play,” said Doug Wadleigh, Senior Vice President & General Manager, Mattel Toy Box. “It is a true compliment that our evergreen DC Comics toy lines have inspired a whole new universe of storytelling that will dramatically expand kids’ imaginative play with their favorite Super Heroes.”

 

Also debuting in spring 2015, Warner Bros. Animation will release a slate of DC Super Friends animated shorts featuring designs inspired by the popular Fisher-Price Imaginext DC Super Friends toy line. The 15 three-minute shorts will extend the characters’ storylines for fans to enjoy online for free on dedicated channels.  Accompanying the shorts will be the release of companion apps that offer young DC Comics fans the chance to advance the storyline and further engage with their favorite characters.

 

DC Super Friends content will build upon the existing world of Fisher-Price Imaginext DC Super Friends toys with an expansion of the toy line following the shorts.  Exciting additions to the line include all-new playset environments seen in the shorts such as The Joker Laff Factory, as well as a new design of the fan-favorite Batcave, all of which will feature Imaginext’s interactive Power Pad, enabling kids to activate key features in the toy.  Among other key categories to come, Publishing partners will also partake in the expanded universe of DC Super Friends storytelling with new titles.

 

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About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

 

About DC Entertainment

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.

 

About Warner Bros. Animation

Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing both CG and traditionally animated projects for multiple platforms, both domestically and internationally. For TV, WBA produces series such as Teen Titans Go!, The Tom and Jerry Show and the upcoming Be Cool Scooby-Doo! and Wabbit – A Looney Tunes Production for Cartoon Network, as well as Mike Tyson Mysteries for Cartoon Network’s Adult Swim. As the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films — including the DC Universe Animated Original Movies — for DVD. One of the most-honored animation studios in history, WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

 

About Warner Bros. Home Entertainment

Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com.

 

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

4 Comments »

  • Gee Vee says:

    Meh…

  • Jay says:

    This is awesome news! Hopefully, the TV series will include some more female heroes that will make the transition back to toys and I can pick up some new characters for my daughter. She LOVES the Imaginext line!

  • DanMan says:

    Yikes. I wonder if ToyGuru saw this coming and decided to get while the getting was good. I can’t believe that DC Entertainment felt the need to draw inspiration from figures instead of their comics. This is the worst sort of decision that reeks of corporate suits trying desperately to “syngergize” without regard to what makes for good entertainment.

    Marvel did a similar thing with Super Hero Squad which I found obnoxious and difficult to even sit through one episode.

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