AALMG Brokers Exclusive, Worldwide Deal for Schleich to Develop Heroic Figurines
Burbank, CA – October 23, 2013 – Warner Bros. Consumer Products, on behalf of DC Entertainment, is partnering with leading figurine manufacturer Schleich on a new line of non-articulated figurines based on the DC Comics pantheon of Super Heroes. The global partnership marks only the second time Schleich has partnered with an entertainment property. The deal was brokered by Schleich’s licensing agency, All American Licensing & Management Group (AALMG).
Created for young fans and collectors alike, Schleich’s figures will feature detailed character representations of beloved DC Comics Super Heroes, including Batman, Superman, Green Lantern and more. The first line will be launched in January 2015 and contains single figurines of the Super Heroes (size ̴ 4.33”) in impressive and heroic poses as well as special scenery packs with Batman and Superman villains, The Joker and Darkseid. All items are hand-painted, with utmost details and will come in an attractive package.
“We are thrilled to partner with Schleich, a staple in toy aisles around the world throughout the years, and excited to incorporate them into the DC Comics universe to bring their artistic detail and creativity to the devoted fans of the DC Comics Super Heroes,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products.
“We are delighted and proud to enter into a partnership with Warner Bros. Consumer Products which enables us to utilize our expertise of more than 75 years to create a new range of DC Comics Super Heroes figures. Every young child has dreamt about becoming a Super Hero one day. The brand recognition of DC Comics’ Super Heroes such as Superman and Batman are among the highest worldwide. Our goal is to use our expertise in precise and detailed manufacturing to create outstanding figurines which attract adults and children alike. We will also surprise the market with characters from the DC Comics universe that are hard to find in the toy industry to attract fans of the DC Comics brand and win them over as Schleich fans,” says Lars Schilling, Vice President Global Marketing at Schleich. “At Schleich, we only seek to license famous evergreen brands that have global brand recognition and an outstanding and sustainable message to the consumer.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.
The company, founded 77 years ago by Friedrich Schleich in Schwäbisch Gmünd, is one of the largest toy manufacturers in Germany and a leading provider of original play concepts internationally. The famous toy figurines from Schleich are sold in over 50 countries and have found their way into children‘s rooms all around the world. As a global player with Swabian roots, today the company is majority owned by the European investment group HgCapital. The other shareholders are CEO Dr. Thomas van Kaldenkerken and CFO Erich Schefold. The design of the Schleich play worlds and the creation of the production tools are done in Germany, as are the quality and safety tests. The production itself takes place both at the company‘s German headquarters in Schwäbisch Gmünd and in other production facilities abroad.
About All-American Licensing & Management Group (AALMG)
AALMG is a full-service branding agency specializing in client management, licensing, endorsements and retail development. With offices in Los Angeles, Austin and NYC, AALMG has an impressive roster of clients ranging from corporate brands to top consumer brands to celebrities. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, both formerly of IMG, AALMG provides their clients with a global network of relationships as well as a track record of success. Rothwell is a licensing and business veteran who has recorded the largest licensing deals, in multiple categories, in the industry. And with more than 30 years of merchandising experience, Gottsegen has garnered numerous awards including his induction into the In Store Marketing Institute’s “Hall of Fame.” For more information on AALMG, go to AALMG.com.
WB SHIELD: ™ & © Warner Bros. Entertainment Inc.
BATMAN, GREEN LANTERN, SUPERMAN and all related characters and elements are trademarks of and © DC Comics.
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