Warner Bros. Consumer Products Storms into New York Toy Fair #TFNY
February 15, 2015



MATTEL Batman Unlimited 4″ Figures

Get exciting play right out of the package with the gargantuan CybeRex™ and Batman action figure! As seen in the Batman Unlimited animation series, the beast features colorful, iconic details, 5 points of articulation for major action and offensive attack and an awesome transformation: just squeeze the trigger on his tail and a disk launcher, disguised as exoskeleton, slides up and forward! His neck lowers and his jaw opens as Batmanslides up with it to take aim. Pull the trigger behind his seat, and the disk launcher fires in quick succession! Villains don’t stand a chance. When you bring them down, lock them up in the CybeRex™ belly jail. The streets of Gotham City are safe again! Additional figures sold separately. Subject to availability.



MATTEL Batman Unlimited 4″ Scale Batmobile

Recreate awesome stunts seen in the Batman Unlimited series with this all-new enhanced Batmobile! It fits most 4″ action figures, has rolling wheels and packs an awe inspiring transformation surprise: a claw springs out of the front to capture villains when they least expect it! Its sleek design and iconic colors will captivate fans and give Batmanthe speed and power to save Gotham City! Comes in “Try me” package to test the action in advance. Figure sold separately, subject to availability.


 Mattel Batman Unlimited Batmobile


THE LEGO GROUP Scooby-Doo Lego Building Sets

WBCP and long-time partner The LEGO Group have announced an all-new collection of LEGO® building sets inspired by the classic animated franchise, Scooby-Doo™. The collection will include five new building sets, scheduled to hit store shelves in August. Additionally, the Scooby Gang will be animated in LEGO form. In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.

 Lego Scooby-Doo Mystery Machine hi Res Lego Scooby-Doo Haunted Mansion hi Res


TONNER DOLL Jupiter Ascending Doll Collection

Tonner’s Jupiter Jones in Jupiter Ascending figure stands 16” tall and comes dressed in a white and silver embroidered sequin dress with a red flower decoration and white lace trim, red and silver flower and sequin headpiece, rhinestone earrings, and silver glitter bracelets round out the figure’s intricate design. Available at TonnerDoll.com.

 Jupiter Ascending Tonner Doll


FUNKO Harry Potter Pop! Fun Vinyl Figures

The Harry Potter Pop! Vinyl Figures line will include some of the series’ most recognizable characters, including Harry Potter, Ron Weasley, Hermione Granger, and Rubeus Hagrid among others. Each super stylized Harry Potter Pop! Vinyl Figure will stand 3.75” tall and come in a window display box. The first series of Harry Potter Pop! Vinyl Figures will be available in stores and online this July at Hot Topic, Barnes & Noble, and other Funko retailers.



SCHLEICH DC Comics Super Heroes Figurines

Coming Q1 2015, fans of all ages can get their hands on Schleich’s all new line of collectible figurines based on DC Comics characters. Characters include Batman, Superman, Green Lantern, The Flash, and many more. Each figure is highly detailed and will be available either in a scenery pack or as stand-alone figures.



A new cast of DC Comics Super Heroes and Super-Villains is storming the universe—and now they’re 10 inches tall and irresistibly cuddly. The 2015 line of Bleacher Creatures’ DC Comics plush will be released in three waves from May through August, and include figures based on DC Entertainment comic books, films, and television characters. In addition to such outsize characters as Harley Quinn, Wonder Woman, and Green Lantern, the line will feature a variety of Batman plush inspired by the 1989 Batman theatrical film and The Dark Knight Trilogy.


JAKKS PACIFIC DC Comics 20” Figures

Fans can take play time to the next level with Jakks Pacific’s all-new 20” tall figures featuring DC Comics Super Heroes and Super-Villains. Each figure features 7 points of articulation. Figures are available beginning in Q1 2015.

 JAKKS PACIFIC The Joker 20in JAKKS PACIFIC Batman 20in

BUFFALO GAMES DC Super Friends 24pc Activity Puzzle Trouble in the Batcave

“Puzzle then Play!” Kids will enjoy assembling this 24-piece jigsaw puzzle, and then explore the Batcave by using the included Batman Activity Booklet. Help Batman save the day while learning as you go. Save Robin by solving The Riddler’s riddles, and stop The Joker’s antics through fun activities that promote learning through play. Learning skills include: Letters, Numbers, Shapes, Counting, Deduction, Reasoning and more! Kids will develop fine motor skills while putting together this age-appropriate jigsaw puzzle that is specifically designed for little hands.

 BUFFALO GAMES ++ DC Super Friends 24pc Activity Puzzle


About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment: DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.

BATMAN, SUPERMAN, JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics.

SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.

JUPITER ASCENDING and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





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