February 18, 2013

Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares

Burbank, Calif., February 13, 2013 — (Virtual Press Office) — Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of “The Wizard of Oz” in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.

“No film in history is more recognizable than ‘The Wizard of Oz,’ and in the lead up to its milestone anniversary, we are working with a number of key licensing partners to commemorate this legendary story,”said Karen McTier, executive vice president of Worldwide Marketing and Domestic Licensing at Warner Bros. Worldwide Consumer Products. “We are so thrilled to build a licensing program that will allow fans to celebrate the magic of Emerald City for years to come.”

Master toy partner Jazwares leads the toy lineup for “The Wizard of Oz” as the first master partner for the property in recent history. Jazwares, a leader in the licensed products marketplace, will unveil a range of 5-inch small fashion dolls, playsets and role play accessories inspired by iconic characters Dorothy, Glinda the Good Witch, The Wicked Witch of the West, Tin Man and Cowardly Lion, in fall 2013.

Global licensing partner Mattel will unveil in 2013 three new Pink Label® “The Wizard of Oz” Barbie® dolls as a part of the Barbie® Collector line. Figures of Dorothy, Glinda the Good Witch and The Wicked Witch of the West are sculpted after the actresses who made the characters so memorable in the film.

Collectors will be thrilled with the artistic product from a number of licensees who have sought to reimagine the characters from the Land of Oz. Hand and finger puppets from Puppet Heap offer playful caricatures of Dorothy and her friends and foes – and are sold in creative packaging that converts into a puppet theater. Also new for 2013, Schylling offers a Jack-in-the-Box with a plush Dorothy who pops out to the delight of all.  Vermont-based R.J. Wright Dolls will introduce a new companion for its acclaimed Dorothy doll in celebration of the anniversary: Toto, a molded plush replica standing at 3.5 inches and constructed entirely of custom-made mohair and felt, is perfectly scaled to fit into the arms of his beloved friend from Kansas. Also available for collectors is a plush bear dressed as The Wicked Witch from Steiff, complete with a 75th Anniversary medallion. High-end dolls from Tonner and Adora will round out the collectible lineup for enthusiasts.

Kids will also be able to celebrate the 75th Anniversary of “The Wizard of Oz” with a themed train-set from Lionel Little Lines. The small-scale plastic train set features scenery from the Land of Oz and a yellow train track that pays homage to the Yellow Brick Road. Alexander Doll is also set to unveil new “The Wizard of Oz” 12-inch machine-washable plush dolls that are perfect for collectors who are young – and young at heart.  Fans also won’t want to miss Round 2’s figures, wooden toys, puzzle games, clip-ons, banks and sound & motion dioramas, as well as Funko, Rubie’s Costumes, Promotional Partners and Darice as they continue to offer fan-favorites for young players and collectors.

Fans can bring “The Wizard of Oz” to game night with favorites from USAopoly launching in summer 2013, with a new “The Wizard of Oz” Monopoly® game featuring a custom-illustrated pop-up board center that showcases key locations in the film and custom-sculpted farmhouse and Emerald City play pieces, which replace the traditional houses and hotels. Also from USAopoly are “The Wizard of Oz” 75th Anniversary Edition of The Game of Life®, which features characters from the film and Ruby Slippers pieces; and the “The Wizard of Oz” 75th Anniversary Edition of Memory Challenge®. Additional offerings inspired by “The Wizard of Oz” are Masterpiece Puzzles and Ceaco with puzzles inspired by Thomas Kinkade renditions of moments from the film.

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About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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