WETA Returns to Middle Earth!
July 22, 2009

Weta is returning to Middle-earth.
We are delighted to announce our new license with Warner Bros. Consumer Products to create a new range of the most authentic, fine art collectibles and memorabilia based on The Lord of the Rings movie trilogy.  This range is designed and created by the same Academy Award-winning artists who worked on the movie trilogy.
We have patiently waited for the opportunity to offer the most authentic replicas you could ever hope to find.  The wait is over; it has been four long years since Weta last released any new collectibles from The Lord of the Rings.
Our new license covers a wide range of new product categories, beginning with the following new items to be launched at San Diego Comic-Con on July 22-26, 2009.

The Master Swordsmith’s Collection – Peter Lyon of Weta Workshop
Weta will offer a very limited-edition of the most authentic swords from The Lord of the Rings movie trilogy.  Each sword is individually hand-crafted by Peter Lyon, the Master Swordsmith from Weta Workshop, who created the original swords used in the movies. 

These blades are created using old world techniques for the sword purist, the way swords used to be made, for fighting.  The first sword to be released is Anduril, in a limited-edition of only 10 worldwide.  Each sword comes with a 10-minute DVD showing the artistic process and featuring interviews with Richard Taylor, John Howe and Peter Lyon. The video will shortly be made available for viewing on this website.
A full scale replica of Gollum, a timeless sculpture, cast in bronze or in faux bronze fiberglass
sculpted by the artists who helped bring him to life. 
Miniature Shield Collectibles
A new range of cast metal miniature shields, built to exacting precision by Weta’s senior model maker, Dave Tremont (who built Grond and many of the miniatures used in filming the trilogy)
They can be displayed as stunning collectibles on their custom built bases, or worn as badges to your next convention.
Gandalf the Grey Cloak
An exact replica of the original cloak worn in the movie trilogy, using the same woolen material, produced from the same farm in New Zealand and woven on the same 19th century looms.
Woven and sewn by our friends at Stansborough, in Wellington, New Zealand, these cloaks are the real thing.
These works of art (and other new items) will shortly be available to purchase on the Weta website www.wetaNZ.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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