Wizard and Toy Fare Magazines To Close?
January 24, 2011

I take no joy in posting this news, but many of the leading comic news websites are posting the news that both Wizard Magazine and Toy Fare Magazine are closing up shop and ceasing publication imediatly. 

I know a lot of people think there is some sort of rivalry between Toy Fare and toy websites as they all compete for the same news, but I know a lot of good people that work for Toy Fare and consider Toy Fare editor Justin Aclin to be a friend of mine.  If there are other toy sites that wish ill will on toy print press they need to remember that "high tide raises everyone’s boats."

Details are still trickling out. It appears there will still be a series of conventions and the possibility of a digital version of the Wizard Magazine.

Here is BleedingCool.com’s account of the story. (which at first said Toy Fare would survive, but has since been updated)

Here is Newsarama’s account of the story.

We don’t know the extent of job loss from this story,  but we imagine there will be some good people affected by this news.

Jason, myself and the rest of the AFi gang send out our condolences to those affected by this an wish everyone well in their new endeavors.

Below is the press release about the future of Wizard

 

GAREB SHAMUS UNDERTAKES PUBLIC COMPANY WIZARD WORLD, INC. AND LAUNCHES NEW ONLINE PUBLICATION ‘WIZARD WORLD’

New York, NY (January 24, 2011) – Gareb Shamus, recently appointed President and CEO of public company Wizard World, Inc. (“Wizard World”) (OTC: GOEE.PK), today announced that the Comic Con Tour, which consists of pop culture conference events that provide high visibility marketing opportunities to pop culture brands and companies in multiple venues throughout the year, is now being produced by public company Wizard World. The Wizard World Comic Con Tour intends to cover 12 cities in 2011, including major cities such as New York City, Boston, Chicago, Philadelphia, Austin and New Orleans. The Tour will include sponsors ranging from major movie studios and TV networks to gaming and toy companies to content publishers.

In addition, Wizard World plans to launch in February 2011 an all-new digital magazine called ‘Wizard World’ that will appeal to pop-culture fans, the same audience to which Mr. Shamus has catered to, for over 20 years. Wizard World digital magazine will provide coverage of the world of comic books, toys and superheroes, and the personalities behind them.

“This is a very exciting day for Wizard World and the industries it serves,” said Shamus. “Having the Tour produced by a public company provides additional opportunities to expand and grow the Tour. The new digital magazine Wizard World will give consumers the content they want in a magazine format with which they are familiar, but distributed in a form that is always available at any time on any device. It is a natural evolution for us in this market.”

 

Wizard World Comic Con will begin its North American tour at New Orleans Comic Con held from January 29 to 30, 2011. The full event schedule can be found at www.wizardworld.com.

About Wizard World:

Wizard World is a producer of pop culture and multimedia conventions across North America that markets movies, TV shows, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels. It has the rights to the names, marks, domains, customer lists and production rights for a portfolio of pop culture and multimedia conventions.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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