Wizard World – Los Angeles March 17-19th 2006
May 2, 2006

By Mike "SDComics" Walker and Jason "ToyOtter" Geyer.

In the theory of better late than never, here are a good portion of the pics taken by AFI of the stuff shown at Wizard World Los Angeles, along with commentary on what was revealed by the always comprehensive SDComics! For SD’s full report including more pics and some of the local talent, check out this thread in our forum.

Mattel Toys

As it’s already been stated, Mattel is restricted to just the Superman and Batman family of characters for the comic based line for 2007. They’re still talking to WB though, and they have hopes for 2008 so all is not lost.
I asked about the possibility of Silver Age characters like Composite Superman showing up in the 6" line, and Boy Wonder said the sky’s the limit. They won’t restrict themselves to one particular era.
Catwoman is a go for the 6" line.
I asked about the comic book pack-ins, and yes, that’s going to be ending soon. Because Mattel is on the opposite coast from DC, the logistics were a nightmare. It’s too difficult and costly to add them in.
The dioramas that will be included will be made of cardboard.
Justice Lords Hawkgirl will be showing up in the JLU line.
I mentioned those clear plastic stands that ToyBiz sometimes uses with Marvel Legends to Boy Wonder and asked him if Mattel might do something similar with the 6" line, and he said no.
It’s too soon to say if Mattel will be making toys based on the upcoming Wonder Woman and Flash movies, but Boy Wonder did confirm that yes, Mattel will indeed make action figures based on the new Legion of Super-Heroes cartoon. They haven’t started yet, but the designers are excited.

Boy Wonder introduced me to one of Mattel’s top designers, Mr. Ruben Martinez. Ruben was great fun to talk to. I could tell that he really, really loves his job and he’s having a blast. A few quick items:
We’re going to get another Huntress figure in the JLU line in addition to the one they had on display, and this time she’ll be wearing the Jim Lee inspired costume, the one with the white cross. Ruben worked very closely with Bruce Timm on this.
Ruben says one of his goals for JLU is to make every character that appreared in the old Super Powers line that they’re contractually able to do. Kalibak will be a challenge, but he wants it to happen.
We talked about articulation and tooling, and how cool the 6" line was for posing. I mentioned how cool it would be to have a Creeper figure to put in weird Steve Ditko style poses, and Ruben laughed. He said that Creeper is on their approved list of characters and they’re looking at him for ’07 or ’08.

 

 

Justice League Unlimited/ DC Super Heroes/ Superman Returns

http://www.actionfigureinsider.com/features2/wwla/wwla07.jpg (457 K)
http://www.actionfigureinsider.com/features2/wwla/wwla34.jpg (295 K)
http://www.actionfigureinsider.com/features2/wwla/wwla36.jpg (300 K)
http://www.actionfigureinsider.com/features2/wwla/wwla08.jpg (199 K)
http://www.actionfigureinsider.com/features2/wwla/wwla09.jpg (212 K)
JLU
JLU
JLU
JLU
JLU
http://www.actionfigureinsider.com/features2/wwla/wwla10.jpg (214 K)
http://www.actionfigureinsider.com/features2/wwla/wwla15.jpg (283 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla17.jpg (274 K)
http://www.actionfigureinsider.com/features2/wwla/wwla18.jpg (285 K)
JLU
JLU
JLU
JLU
JLU
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JLU
JLU
JLU
JLU
JLU
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JLU
JLU
DCSH
DCSH
DCSH
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http://www.actionfigureinsider.com/features2/wwla/wwla28.jpg (257 K)
http://www.actionfigureinsider.com/features2/wwla/wwla29.jpg (168 K)
DCSH
DCSH
DCSH
DCSH
DCSH
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http://www.actionfigureinsider.com/features2/wwla/wwla31.jpg (225 K)
http://www.actionfigureinsider.com/features2/wwla/wwla32.jpg (212 K)
http://www.actionfigureinsider.com/features2/wwla/wwla33.jpg (223 K)
http://www.actionfigureinsider.com/features2/wwla/wwla35.jpg (274 K)
DCSH
DCSH
DCSH
DCSH
DCSH
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http://www.actionfigureinsider.com/features2/wwla/wwla38.jpg (193 K)
http://www.actionfigureinsider.com/features2/wwla/wwla39.jpg (292 K)
http://www.actionfigureinsider.com/features2/wwla/wwla40.jpg (240 K)
http://www.actionfigureinsider.com/features2/wwla/wwla45.jpg (265 K)
Superman Returns
Superman Returns
Superman Returns
Superman Returns
Superman Returns
http://www.actionfigureinsider.com/features2/wwla/wwla44.jpg (205 K)
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Superman Returns
Superman Returns
Superman Returns
Superman Returns
Superman Returns
http://www.actionfigureinsider.com/features2/wwla/wwla52.jpg (238 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla47.jpg (241 K)
http://www.actionfigureinsider.com/features2/wwla/wwla53.jpg (193 K)
http://www.actionfigureinsider.com/features2/wwla/wwla50.jpg (192 K)
Superman Returns
Superman Returns
Superman Returns
Superman Returns
Superman Returns
http://www.actionfigureinsider.com/features2/wwla/wwla01.jpg (270 K)
http://www.actionfigureinsider.com/features2/wwla/wwla02.jpg (255 K)
http://www.actionfigureinsider.com/features2/wwla/wwla03.jpg (262 K)
http://www.actionfigureinsider.com/features2/wwla/wwla04.jpg (297 K)
http://www.actionfigureinsider.com/features2/wwla/wwla05.jpg (294 K)
Superman Returns
Superman Returns
Superman Returns
Superman Returns
Superman Returns

YuGiOh/ Cars/ Naruto/ The Batman

http://www.actionfigureinsider.com/features2/wwla/wwla41.jpg (379 K)
http://www.actionfigureinsider.com/features2/wwla/wwla42.jpg (263 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla54.jpg (229 K)
http://www.actionfigureinsider.com/features2/wwla/wwla55.jpg (214 K)
YuGiOh
YuGiOh
YuGiOh
Cars
Cars
http://www.actionfigureinsider.com/features2/wwla/wwla59.jpg (271 K)
http://www.actionfigureinsider.com/features2/wwla/wwla56.jpg (268 K)
http://www.actionfigureinsider.com/features2/wwla/wwla57.jpg (275 K)
http://www.actionfigureinsider.com/features2/wwla/wwla58.jpg (210 K)
http://www.actionfigureinsider.com/features2/wwla/wwla60.jpg (190 K)
Cars
Cars
Cars
Cars
Naruto
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http://www.actionfigureinsider.com/features2/wwla/wwla61.jpg (241 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla66.jpg (224 K)
http://www.actionfigureinsider.com/features2/wwla/wwla69.jpg (248 K)
Naruto
Naruto
Naruto
Batman
Batman
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http://www.actionfigureinsider.com/features2/wwla/wwla64.jpg (189 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla68.jpg (256 K)

Batman
Batman
Batman
Batman

 

 

Diamond Select Toys

Diamond Select Toys was there, showing a lot of the same stuff they showed at Toy Fair. Here it is!

http://www.actionfigureinsider.com/features2/wwla/wwla100.jpg (222 K)
http://www.actionfigureinsider.com/features2/wwla/wwla107.jpg (265 K)
http://www.actionfigureinsider.com/features2/wwla/wwla103.jpg (262 K)
http://www.actionfigureinsider.com/features2/wwla/wwla111.jpg (267 K)
http://www.actionfigureinsider.com/features2/wwla/wwla131.jpg (219 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla133.jpg (227 K)
http://www.actionfigureinsider.com/features2/wwla/wwla130.jpg (214 K)
http://www.actionfigureinsider.com/features2/wwla/wwla115.jpg (195 K)
http://www.actionfigureinsider.com/features2/wwla/wwla127.jpg (219 K)
http://www.actionfigureinsider.com/features2/wwla/wwla123.jpg (200 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla112.jpg (226 K)
http://www.actionfigureinsider.com/features2/wwla/wwla113.jpg (211 K)
http://www.actionfigureinsider.com/features2/wwla/wwla125.jpg (248 K)
http://www.actionfigureinsider.com/features2/wwla/wwla124.jpg (210 K)
http://www.actionfigureinsider.com/features2/wwla/wwla134.jpg (434 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla114.jpg (243 K)
http://www.actionfigureinsider.com/features2/wwla/wwla122.jpg (278 K)
http://www.actionfigureinsider.com/features2/wwla/wwla128.jpg (269 K)
http://www.actionfigureinsider.com/features2/wwla/wwla121.jpg (251 K)
http://www.actionfigureinsider.com/features2/wwla/wwla118.jpg (293 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla119.jpg (319 K)
http://www.actionfigureinsider.com/features2/wwla/wwla120.jpg (284 K)
http://www.actionfigureinsider.com/features2/wwla/wwla117.jpg (330 K)
http://www.actionfigureinsider.com/features2/wwla/wwla126.jpg (284 K)
http://www.actionfigureinsider.com/features2/wwla/wwla129.jpg (255 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla132.jpg (206 K)
http://www.actionfigureinsider.com/features2/wwla/wwla135.jpg (240 K)
http://www.actionfigureinsider.com/features2/wwla/wwla136.jpg (241 K)
http://www.actionfigureinsider.com/features2/wwla/wwla137.jpg (202 K)
http://www.actionfigureinsider.com/features2/wwla/wwla138.jpg (206 K)
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
Diamond Marvel
http://www.actionfigureinsider.com/features2/wwla/wwla139.jpg (191 K)
http://www.actionfigureinsider.com/features2/wwla/wwla140.jpg (210 K)

Diamond Marvel
Diamond Marvel

 

 

http://www.actionfigureinsider.com/features2/wwla/wwla80.jpg (408 K)
http://www.actionfigureinsider.com/features2/wwla/wwla95.jpg (302 K)
http://www.actionfigureinsider.com/features2/wwla/wwla109.jpg (195 K)
http://www.actionfigureinsider.com/features2/wwla/wwla104.jpg (184 K)
http://www.actionfigureinsider.com/features2/wwla/wwla99.jpg (216 K)
Star Trek
Star Trek
Star Trek
Star Trek
Star Trek
http://www.actionfigureinsider.com/features2/wwla/wwla110.jpg (226 K)
http://www.actionfigureinsider.com/features2/wwla/wwla106.jpg (234 K)
http://www.actionfigureinsider.com/features2/wwla/wwla107.jpg (265 K)
http://www.actionfigureinsider.com/features2/wwla/wwla108.jpg (278 K)
http://www.actionfigureinsider.com/features2/wwla/wwla102.jpg (217 K)
Star Trek
Star Trek
Star Trek
Star Trek
Star Trek
http://www.actionfigureinsider.com/features2/wwla/wwla96.jpg (200 K)
http://www.actionfigureinsider.com/features2/wwla/wwla105.jpg (247 K)
http://www.actionfigureinsider.com/features2/wwla/wwla101.jpg (237 K)
http://www.actionfigureinsider.com/features2/wwla/wwla97.jpg (227 K)
http://www.actionfigureinsider.com/features2/wwla/wwla98.jpg (157 K)
Star Trek
Star Gate
Star Gate
Star Gate
Star Gate
http://www.actionfigureinsider.com/features2/wwla/wwla79.jpg (223 K)
http://www.actionfigureinsider.com/features2/wwla/wwla81.jpg (209 K)
http://www.actionfigureinsider.com/features2/wwla/wwla82.jpg (234 K)
http://www.actionfigureinsider.com/features2/wwla/wwla83.jpg (232 K)
http://www.actionfigureinsider.com/features2/wwla/wwla84.jpg (244 K)
Buffy
Buffy
Buffy
Buffy
Buffy

http://www.actionfigureinsider.com/features2/wwla/wwla85.jpg (214 K)
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http://www.actionfigureinsider.com/features2/wwla/wwla87.jpg (231 K)
http://www.actionfigureinsider.com/features2/wwla/wwla88.jpg (200 K)
http://www.actionfigureinsider.com/features2/wwla/wwla89.jpg (217 K)
Buffy
Buffy
Buffy
Buffy
Buffy
http://www.actionfigureinsider.com/features2/wwla/wwla90.jpg (243 K)
http://www.actionfigureinsider.com/features2/wwla/wwla91.jpg (209 K)
http://www.actionfigureinsider.com/features2/wwla/wwla92.jpg (193 K)
http://www.actionfigureinsider.com/features2/wwla/wwla93.jpg (193 K)
http://www.actionfigureinsider.com/features2/wwla/wwla94.jpg (221 K)
Buffy
Buffy
Buffy
Buffy
Archie

 

 

 

 

 

That’s it, suckas! See you at SDCC 2006 in a few days!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by AFi Admin.

 

 

 

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