March 15, 2008

March 14, 2008 (SEATTLE) — Due to overwhelming DC HeroClix®: Crisis preorder sales and “Buy it by the Brick” orders, Diamond Comic Distributors and Alliance Game Distributors — WizKids’ exclusive distributors for HeroClix products into independent hobby stores — has sold out of its entire Crisis inventory. 

“The spread of Crisis sales across a wide number of comic and game retailers shows impressive growth in HeroClix,”said David Cooke, Alliance Game Distributors executive vice president. “Given the mix of game stores and comic shops that supported this product, Crisis seems to be a home run.”

“We are pleased and surprised with the outstanding results of the sale of Crisis,”said Joe Hauck, WizKids® executive vice president.  “Diamond and Alliance sold in two weeks what historically would have sold over the course of four months.  The tie-ins between this HeroClix set and the rich DC Comics storylines created a product that really resonates with our total customer base.”

With all product created for Diamond Comic Distributors and Alliance Game Distributors to sell into the U.S.and Canada sold, a small amount that was in Europe is now being shipped to the U.S.  Once these incoming Boosters are sold, Crisis will be sold out worldwide.

WizKids believes that the “Buy it by the Brick” program helped the quick sellout of Crisis.  The Crisis“Buy it by the Brick” exclusive was the numbered, Limited Edition WORLD’S FINEST figure, which featured the combined powers of both BATMAN and SUPERMAN.  This figure was limited to 5,000 numbered units.

A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination.  Its HeroClix and Pirates of the Cursed Seas™brands are among the most successful games on the market today, with over 100 million miniature game pieces sold worldwide.  For additional information, visit www.wizkidsgames.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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