January 12, 2007

January 11, 2007 (SEATTLE) – WizKids, Inc. announced today that it has entered into an agreement with Diamond Comic Distributors and Alliance Game Distributors for the core hobby portion of its distribution in the United States and Canada.

"Our strategic focus is to create a closer relationship with our retailers, protect the equity of our brands and reinvest in our products. Through careful thought and analysis we have come to the conclusion that these goals are best achieved by using Diamond and Alliance as our distribution partner for the Core Hobby portion of our business," said WizKids CEO, Lax Chandra. The agreement will better position WizKids to gain valuable customer feedback which will be used to improve product development, increase manufacturing efficiencies and create focused promotional and marketing efforts to increase sales in Core Hobby stores. "We firmly believe that working with Diamond and Alliance will work best to achieve our strategic goals and provide the best service for our retailers, our consumers and our business. We are excited by the opportunities that we hope to create in this new relationship." "Diamond and Alliance are extremely excited to serve WizKids and the Hobby Game community in this capacity," said Steve Geppi, President and CEO of Diamond Comics. "We have devoted significant resources to support this effort and are confident in our ability to assist WizKids in reaching its goals as well as meet and exceed the needs of hobby retailers."

The agreement is effective immediately and will affect all future WizKids releases with the exception of HorrorClix: The Lab, Pirates of the Frozen North and DC HeroClix Origin. Former distributors who have placed pre-orders for these products have the option of receiving or canceling orders for these products under terms we have previously communicated to them.

Hobby retailers are urged to contact Diamond Comic Distributors or Alliance Game Distributors in order to receive uninterrupted WizKids product shipments. Retailers should call (800) 452-6642 ext. 215 or e-mail NewAccounts@diamondcomics.com to open an account with Diamond or (800-NOW-GAME ext. 1005 or e-mail mew@alliance-games.com to open an account with Alliance if they currently do not have an active account with either Alliance or Diamond.

About WizKids A wholly owned subsidiary of the Topps Company (TOPP), WizKids® is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination. Their HeroClix® and Pirates brands are among the most successful games on the market today with over one hundred million miniature game figures sold worldwide. For additional information, visit www.wizkidsgames.com <http://www.wizkidsgames.com> .

About Diamond Comics Distributors Diamond Comic Distributors (www.diamondcomics.com) is the world’s largest distributor of English-language comic books and related pop-culture merchandise. The company was founded in 1982 and is headquartered in Timonium, MD, with strategically located distribution centers serving over 4,000 specialty retailers worldwide.

About Alliance Game Distributors Alliance Game Distributors is a recognized leader in Hobby Distribution, offering an exceptional range of products, services, and programs to adventure-hobby retailers throughout North America and the world. With 5 sales offices and 4 warehouses in the US, the company takes pride in providing the best service, finest selection, and best support in the industry. For additional information, visit www.alliance-games.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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