WIZKIDS/NECA, LLC OBTAINS CONSENT PERMANENT INJUNCTION AGAINST TREE HOUSE KIDS, INC.
August 30, 2012

Hillside, NJ—August 30, 2012—National Entertainment Collectibles Association Inc. (NECA) is pleased to announce the entry of a Consent Permanent Injunction in a trademark infringement lawsuit against Tree House Kids, Inc.

In the lawsuit, NECA’s subsidiary WizKids/NECA, LLC (WizKids) alleges that use of the trademark HEROICS by Tree House Kids in connection with the sale of miniature super hero figures infringes WizKids’ rights in its HEROCLIX trademark.

On August 8, 2012, the U.S. District Court for the District of New Jersey issued the Consent Permanent Injunction against Tree House Kids, permanently prohibiting Tree House Kids from, among other things, making, using, distributing, selling, displaying, manufacturing, advertising or promoting, products, product packaging, or labeling that use, incorporate or display the trademarks HEROCLIX or HEROICS, or any other trademarks likely to cause confusion with the HEROCLIX trademark.

“We have invested substantial time and resources to build a world-class intellectual property portfolio that includes the HEROCLIX brand and its considerable goodwill. Protecting that brand is a top priority for us,” says Justin Ziran, President of WizKids.  “The lawsuit against Tree House Kids is part of ongoing and comprehensive efforts of NECA and its subsidiaries to aggressively enforce our intellectual property rights. We will continue to take action to protect against intellectual property infringements and counterfeiting,” adds Alexis Mueller, head of Business and Legal Affairs for NECA and its subsidiaries.

The lawsuit, in which WizKids seeks damages, including profits and attorneys fees, arising from Tree House’s alleged infringement of the HEROCLIX trademark, is ongoing. Meanwhile, NECA is committed to identifying and pursuing other infringing activity.

About NECA

National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retailing/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world’s most established and beloved properties, providing products across all consumer categories.

About Wizkids and HeroClix

WizKids/NECA, LLC, a wholly-owned subsidiary of NECA, is a New Jersey-based game developer and publisher dedicated to creating games driven by imagination. The HeroClix brand is the most successful collectible miniatures games on the market today, with over 400 million miniature game figures sold worldwide. For additional information, visit www.wizkidsgames.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments

Comments are closed.

ARCHIVES

 

SPONSORS

 

250x250_aff_funkosale

 

902268-han-solo-and-chewbacca-024

 

gsi-250

 

tim-bruckner-250px

 

pets_howloween4_assoc_300x250._V327013843_

 

your-ad-here