Zica Toys – The AFi Interview
March 7, 2011

Zica Toys first came on my radar from conversations with the guys from SpyMonkey Collectibles.   We were having one of our monthly "nerd lunches" and Jeremy aka SpyMonkey had brought one of the new Zica "Z-Body" base bodies.  Spy was using that body to swap out the Mattel Retro-Action Superman so he would be bigger and beefier than the other characters in the line, like he should be.   I saw the results a few weeks later and it was fantastic.

But, Zica isn’t just in the market for making base bodies for customizing.   Owner/founder Craig Owen has started picking up licenses to apply to his 8" body.  What sort of licenses you ask?

From their Website:

ZICA Toys is a company with two goals in mind; to make high quality, retro style toys and action figures…and to have a lot of fun doing it.

Craig Owen, the owner of ZICA Toys, grew up during the 70’s spending countless hours playing with some of the best toys of that era. Trying to recapture the fun and excitement from those days is the primary reason why ZICA Toys was created. We are KEEPIN’ IT RETRO!


RETRO Licenses!  The first one out of the gate- Buck Rogers in the 25th Century based on the 1979 movie and TV show.   Many fans have been following the progress of these figures, from when we were just shown head sculpts all the way until now, with the first two figures –Buck and The Tiger Man, available to buy.


The finished product looks fantastic and you can tell a lot of care and effort went into making these figures the best they could be.  You may recall there was a very short lived Buck Rogers toyline back in the 80s that was based primarily on the film.  With Zica we will now be able to get other fan favorite characters such as Hawk that we have never gotten before in plastic.  All of the costume details and accessories have been lovingly, painstakingly recreated in the 8" scale.  Many fans know that working in the 8" scale can be difficult and there is a lot of trial and error getting fabric to look right and making sure heads aren’t too large, but Zica has knocked it out of the park on their first try. Even a figure with a costume as complicated, and complex as The Tiger Man came out beautifully.

If you haven’t had the chance to see the awesome finished product of the first two figures see below for images and information on what you get with the first two figures in the line.

Buck Rogers Features:
– Gil Gerard Likeness
– Removable Helmet
– Belt & Holster
– Screen Accurate Laser Pistol
– Screen Accurate Costume
– 2 Sets of Hands
– Z-BODY w/ 22 POA
– Retro Style Packaging



Tigerman Features:
– Detailed Head Sculpt & Paint
– Draconian Sword & Scabbard
– Screen Accurate Blaster Pistol
– Screen Accurate Costume
– 2 Sets of Hands
– Z-BODY w/ 22 POA
– Retro Style Packaging

Pretty impressive eh?

Zica owner Craig Owen took the time to answer some of our questions about starting your own toy company, what’s next for Zica and what license he’d love to get his hands on next!  See below for AFi’s exclusive interview with Zica toys. 

Action Figure Insider: We should start off with the question we ask everyone doing Retro-Mego-esque figures – Why retro?  What about that appealed to you?

Craig from Zica: Well, as a kid growing up during the 70’s I spent a lot of time playing with Mego action figures so the nostalgia factor is pretty strong in regards to why I chose that format.  Also, at the time it seemed like it was going to be the least expensive option for entering the action figure market due to the fact that other companies were already producing blank Mego-esque bodies.

AFi: What made you make the jump from toy fan to toy maker?

Zica Toys:  I’ve always been a toy fanatic, especially when it comes to the vintage stuff.  At some point I just finally decided that I was going to take the plunge and try my luck at making toys instead of simply collecting them.  I started to notice smaller companies popping up here and there that were doing low production runs and I wanted to try something similar.

AFi: You took the retro thing one step farther and actually created your own base body.  Can you talk about that decision and that process?   What is different about your base body than the rest of what is out there?

Zica Toys: The reason I decided to make my own body was because I was never able to make a deal with the other companies who were making the blank ones.  Being as I already had the Buck Rogers license at that point I pretty much had no choice but to go ahead and make my own.  The process of getting that body made was undoubtedly the most horrific learning experience I’ve ever been through.  Luckily I survived and in the end I was very happy with the final product.  When the body was first released the primary differences compared to the others were how it was held together (no elastic bands) and improved articulation.

AFi: Your male base body is beefier than most of the other retro bodies out there on the market.  Was that deliberate?

Zica Toys: Yes it was.  I figured since I was going through the huge expense of having my own body made I wanted to make some improvements compared to what I saw with the 1/9 scale bodies that were currently available.

AFi: And now you are developing a female base body?

Zica Toys: Yes.  The prototype is already finished and I hope to have it in production before the end of this year.

AFi: Your first license is the 80’s Gil Gerard Buck Rogers.   What made you pursue that license?

Zica Toys: A good friend of mine, Steve Forde, already had access to the license through his company, Go Hero.  He knew I was searching for a popular retro property from the 70’s or early 80’s and offered me the chance to get the license.  I was a big fan of the show as a kid so I was thrilled to have the opportunity to make toys for it.

AFi: What are your plans for releases/waves?

Zica Toys: Wave 1 will be available this year.  Buck and Tiger Man are already available and I hope to have Hawk, Killer Kane, and the Draconian guard out by the third quarter.  Assuming wave 1 sells well I’m hoping to have wave 2 available in 2012.  Characters currently planned for wave 2 are Twiki, Wilma, Princess Ardala, Dr. Huer, and the Vorvon space vampire.


AFi: Do you have the license for both the Buck Rogers movie and the TV show?

Zica Toys: Yes, I have both.

AFi: Do you have the license for classic Buck Rogers or any of the other media versions?

Zica Toys: No, only the 80’s version.

AFi: You can’t have Buck without Twiki.  Do you have plans on how to do him for the line?

Zica Toys: Yes, Twiki is planned for wave 2 and he’ll have the same attention to detail as the other figures have gotten.  He’ll even come with a removable Dr. Theopolis.

AFi: Why did you go with putting the figures in boxes when so many of the other companies doing 8" retro figures are doing cards?

Zica Toys: The main reason I chose a box over the blister card packing is primarily because I like boxes better. They’re also more collector friendly than blister card packaging which is an added bonus.

AFi: Who is does your head sculpts?  They are fantastic!

Zica Toys:  Two sculptors worked on the head sculpts, Alfred Paredes, and Joy & Tom Studios.  I was extremely happy with the work that they did and I hope to use them again on future projects.

AFi: You also have a license for Logan’s Run.  Is that just the classic version or does that include the upcoming big screen adaption?

Zica Toys: The license we have for Logan’s Run is actually the Bluewater Comics version.  A lot of people are disappointed that it’s not the classic version but I really think they’ll be impressed with how the comic book version will look in action figure form.

AFi: Can you give us an idea of what you’d like to do with Logan’s Run?

Zica Toys: Naturally if the first figure sells well I’d like to look into the possibility of getting the license for the classic version.  To my knowledge there’s never been any action figures made for Logan’s Run other than some Mego prototypes so I feel like the line would do very well.

AFi: What license would you love to get your hands on?

Zica Toys: That would have to be the classic Battlestar Galactica TV series.

AFi: Where do you see Zica in 5 years?

Zica Toys: First and foremost I hope I’m still in business.  If so, I want ZICA Toys to be a name that’s synonymous with extremely cool retro style toys.  I’ve got a lot of ideas for projects I’d like to tackle so hopefully in 5 years I will have been able to make some of them a reality.



AFi would like to say a big thank you to Craig Own from Zica Toys for taking the time to answer all of our questions.

You can place an order for the first two figures in the line, Buck and the Tiger Man, directly from the Zica website. And keep up with all of the latest Zica news on their website and on their Facebook page.

AFi will keep in touch with Zica and keep you posted on all of their news and developments!

Speaking of new developements click the "More" tag to see the other recently announced Go Hero/Zica licenses now in development



GO HERO is teaming up with ZICA TOYS to create new 1:9 scale collectibles based figures on more of the exciting BLUEWATER PRODUCTIONS titles!


Legendary star of the small and silver screen, ADAM WEST, has his career youth-enized in this hip-whimsical, trans-dimensional epic of an adventure. When a mysterious fan delivers an exotic amulet to Mr. West’s doorstep he is Dorothy-fied on an odyssey that will change his career, his love life and inadvertently make him the man that saves the universe! http://bluewaterprod.com/news/adam_west.php


Bluewater Comics proudly presents a new adaptation of William F. Nolan’s masterpiece of dystopian future: LOGAN’S RUN. Logan-6 has been trained to kill; born and bred from conception to be the best of the best, but his time is short and before his life ends he’s got one final mission: Find and destroy Sanctuary, a fabled haven for those that chose to defy the system.


He’s sailed the seven seas and explored unknown lands, fought countless monsters and battled evil wizards, but Sinbad’s newest adventure may be the greatest, and most dangerous, he’s ever had! Morning Side Entertainment announced that Bluewater’s Sinbad: Rogue of Mars is targeted for a film release in 2012. Executive Producer Barry Schneer, nephew of Charles Schneer, (the producer behind the classic and most popular Sinbad films), revealed that Rogue of Mars is the first of a planned new film trilogy that will bring this beloved character to a whole new generation while still showing respect to the original fans.

The new collectible lines will begin in the re-popularized 1:9 scale. Each figure will feature ZICA Toys’ highly articulated Z-Body (recently used in the BUCK ROGERS line – Available Now). The goal is to strike the best balance between the popular retro aesthetic and the modern quality and detail to deliver exciting figure designs.


ZICA Toys debuted with the Buck Rogers series based on the film/TV series featuring Gil Gerard. These figures feature unprecedented tailoring, accessories, and details previously only found in 1:6 scale figures. ZICA Toys’ owner Craig Owen has been behind the scenes for years consulting and supporting several toy projects. Craig grew up during the 70’s spending countless hours playing with some of the best toys of that era. Trying to recapture the fun and excitement from those days is the primary reason why ZICA Toys was created. KEEPIN’ IT RETRO! For more information visit: ZICAtoys.com


Go Hero is an independent company at the forefront of the vanguard movement in designer toys. Go Hero debuted with the original toy line Mechabot (2004 "Toy of the Year"). Go Hero expanded into licensing with several first ever in sci-fi, comic, and pop-culture products resulting in multiple industry and fan awards. Properties; BUCK ROGERS, WEEKLY WORLD NEWS/BAT BOY, THE SHADOW, DOC SAVAGE, WRATH OF THE TITANS, AGENT 13, DIABOLIK, BUSTER CRABBE, and more. 2011 marks Go Hero’s 10 th anniversary, 1:6 collaborations with Executive Replicas, and the return to vinyl. For more information visit: GoHero.com.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • brian says:

    Bring on the Vorvon Space Vampire!! Yes!!

  • Lt. Clutch says:

    Excellent interview, guys! I am 100% percent behind the Buck Rogers line in particular and Zica Toys in general. I wish Craig the very best. Buck and Tiger Man are on the way as I write this and I can’t wait to get the others! The Buck Rogers TV show is a HUGE favorite of mine and there are enough characters there for several more waves beyond 2012: You have two different versions of Wilma, costume variations for her and Buck, plus Dr. Goodfellow, Admiral Asimov, Lt. Devlin, Crichton, the TV version (Michael Ansara) of Killer Kane, and Draco. And then we have the guest star characters like Noah Cooper, Hieronymus Fox, and Seton Kellogg’s (Frank freakin’ Gorshin!) Legion of Death. I’m also a big fan of Logan’s Run! Seeing the franchise come full circle with movie and TV series figures would make a LOT of people very happy. (Actors like Richard Jordan, Jenny Agutter, Heather Menzies, and Donald Moffat all deserve to be immortalized in plastic form.) So bring ’em on. Same goes for more classic Battlestar Galactica stuff!

  • Gamma70 says:

    Bring on series 3 ,,…….. Bird Woman , Draco, Legion of Death Frank Gorshin would be incredible . How about the little Blue creature, I cant remember his name? I really want a draco just for the fact i did not like megos and they will have remade all that Mego did but better.

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